Dear Industry Peers,

This year marks a meaningful milestone for Launchmetrics as we celebrate our tenth anniversary. It is an opportunity to reflect on how far our industry has come and to recognize those who have placed their trust in us.  

Ten years ago, we set out with one clear conviction: the industry needed a new way to launch, manage and measure brand performance. For decades, creativity and storytelling drove our industry, often guided by intuition, but as competition intensified, we knew intuition alone would no longer suffice. Our ambition was to bring greater perspective to brand performance—building the frameworks, intelligence and AI-powered technology that connect strategy with execution.

From the outset, we knew that brands would be at different stages in their brand performance journey. Some are defining their first measurement frameworks, while others are refining sophisticated strategies across multiple markets and channels. What sets Launchmetrics apart is our ability to meet brands where they are and support them across the entire journey. With unmatched industry expertise and the right data assets tailored for Fashion, Lifestyle and Beauty, we help brands activate more effectively, benchmark performance and link creative influence with tangible business value.
 
As the industry continues to evolve at extraordinary speed, we have had the privilege of working closely with many of the leaders behind this transformation. Today, we are grateful for the confidence placed in us by a global network of more than 1,700 brands, agencies, organizations and institutions.
 
The next chapter of brand performance will be defined by trust. Consumers are more selective, choosing brands that reflect their values rather than simply following trends. Helping brands strengthen their connection with customers has become one of our industry’s defining challenges.
 
Through our technology and proprietary data, we help brands better understand how they show up in cultural conversations and how they resonate with their audiences. As AI-powered innovation evolves, our approach to brand performance will be shaped by three essential dimensions: Visibility, Identity and Relevance, enabling brands to build recognition and trust with the audiences they seek to engage.

We are grateful for the trust placed in us by the many brands and organizations we work with today, and we look forward to the partnerships still to come.
 
Sincerely,

CEO, Launchmetrics