We are one team,
We are Launchmetrics
It is our aim to connect the industry through technology and we are always looking for talented individuals to help us on our mission.
<< A diverse and international team with innovation as a common goal >>
Meet our
executive team
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Michael Jaïs Chief Executive Officer
Michael has been the CEO and Co-Founder of Launchmetrics since its establishment in 2016 following the merger of Augure (which he co-founded in 2002) and Fashion GPS. Throughout his career, he has held several management positions at leading firms such as Thomson Multimedia and Accenture, as well as other founder roles with companies including ETL leader, Leonard's Logic, which was successfully sold to a subsidiary of OpenText. He holds a Master's degree from Sciences Po Paris in Economics and Finance, where he served as a part-time adjunct marketing professor for their Master's program, and sits on the academic board as the Programme Co-Director of MSC Affluencers and Luxury Business at the Université Côte D’Azur.
Jenny Smith Chief Operating Officer
Based in the London office, Jenny is Launchmetrics' Chief Operating Officer. Having joined Fashion GPS in 2010, Jenny has played a pivotal role in the company's global growth strategy and the successful merger of Fashion GPS & Augure to form Launchmetrics. Today, she is responsible for overseeing Human Resources, Operations and Global Program Management for the business' most strategic initiatives. Jenny graduated from the London College of Fashion with a degree in Fashion Management & Marketing.
Arnaud Roy Chief Strategy Officer
Arnaud began his career at Launchmetrics in 2005 as the co-founder of Augure Spain and served on the management team for Augure's global business before the company merged with Fashion GPS. Today, as Chief Strategy Officer, he plays a crucial role in overseeing strategic business acquisitions such as Visual Box, Style Coalition and others. Previously, Arnaud worked at Kalumet as well as consulting firm, Mille Alliance. Arnaud graduated with a Master's degree from ESCP (Paris) followed by an MBA from IESE (Madrid).
Tatiana Ferreira Chief Customer Officer
Tatiana, Launchmetrics' Chief Customer Officer, joined the company in 2011 as Client Relations Manager handling customer success in the US before going on to manage the team as Director of Client Relations. Additionally, she has served as the company's Chief Experience Officer where she founded the Launchmetrics Academy to provide training and development to all employees. Tatiana holds a degree in Marketing and Information Systems from Loyola University, Maryland.
Alison Bringé Chief Marketing Officer
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing & PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore's Business School. Alison holds a Bachelor's degree in Advertising & Communications from the Univ. of Central Florida and a Masters from SDA Bocconi's School of Management.
Carlos Ortega Chief Sales Officer
Carlos began his career at Launchmetrics in 2005 when he cofounded Augure Spain. Today, based in the Madrid office, he holds the role of Chief Sales Officer, overseeing all of the company’s International Business operations. Previous to starting Augure Spain he was Business Development Manager at Siemens. Carlos holds a Master's degree in Sales & Business Management from the Complutense University in Madrid.
Pau Montero Parés Chief Technology Officer
Pau joined Launchmetrics in 2011 through the merger with Augure as Information Systems Manager and today serves as the company's Chief Technology Officer. Before joining the company, Pau spent almost 10 years as Development and Systems Manager at the media monitoring company, iMente, until the company was acquired by Augure. Pau studied Computer Science and holds a Master's degree in Politics and Marketing.
Margot Lasseigne Chief Data Officer
Margot, based in Paris, joined the company in 2017 as the Data Product Marketing Manager where she grew into her previous role as VP of Product before becoming the company's first Chief Data Officer. In this role, she leads Launchmetrics' data-driven initiatives, emphasizing the central role of data as the backbone of product development. Margot holds a Master's in Digital & Entrepreneurship from HEC Paris.
Antonino Russo Chief Financial Officer
Based in the Milan office, Antonino joined Launchmetrics in 2017 as Finance & HR Manager in Italy and today, serves as the company’s Chief Finance Officer. Previously, he has held roles at Connexa Network AG, Martifer Solar and Merck. Antonino holds a Master's degree in Management & Controlling at Pisa’s University (Economics).
Kim Leitzes Advisor
Kim is an Advisor at Launchmetrics, as well as a pioneer in the Chinese Influencer Marketing (KOL) industry. In 2011, she founded PARKLU, the leading Chinese KOL analytics platform (based in Shanghai) that was acquired by Launchmetrics in 2020. Before founding PARKLU, Kim was an investment banker (at Financo), strategy executive and consumer & retail analyst in New York. Kim holds a Bachelor’s degree in Economics from The Wharton School of the University of Pennsylvania.
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