Meet the LeadersShaping the Industry

Executive Team

Jenny Smith

Jenny Smith Chief Operating Officer

Michael Jaïs

Michael Jaïs Chief Executive Officer

Alexandra Shainskaya

Alexandra Shainskaya Chief Financial Officer

Carlos Ortega

Carlos Ortega Chief Revenue Officer

Arnaud Roy

Arnaud Roy Chief Marketing Officer

Tatiana Ferreira

Tatiana Ferreira Chief Customer Officer

Oualid Abderrazek

Oualid Abderrazek Chief Product Officer

Benjamin Rey

Benjamin Rey Chief Data Officer

Benjamin Lan Sun Luk

Benjamin Lan Sun Luk Chief Technology Officer

Pau Montero Parés

Pau Montero Parés Chief Engineering Officer

Mario Soave

Mario Soave Chief Information Officer

Board of Directors

Michael Jaïs

Michael Jaïs BOARD MEMBER

Amelie Faure

Amelie Faure CHAIRMAN OF THE BOARD

Eddie Mullon

Eddie Mullon PRESIDENT

Sam Ben-Avraham

Sam Ben-Avraham BOARD MEMBER

Aliza Licht

Aliza Licht BOARD MEMBER

Xavier Lorphelin

Xavier Lorphelin BOARD MEMBER

Dennis Paul

Dennis Paul BOARD MEMBER

Bruno Rivet

Bruno Rivet BOARD MEMBER

Advisory Board

Rachna Shah

Rachna Shah Board

Our Values

We act as one team

Our Values

We check our egos at the door

Our Values

We embrace diversity

Our Values

We promote internal skills

Our Values

We apply high standards of excellence and quality

Our Values

We develop enthusiastic and satisfied customers

Our Values

We seek innovations that drive change

Want to be part of our team? We’re always looking for fresh talent.

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Jenny Smith

Jenny SmithChief Operating Officer

Jenny joined Fashion GPS in 2010 as Client Relations Manager, handling Customer Success and Sales, and since then has spearheaded our operations in the UK and European markets. She is now working from London as Chief Operations Officer. She holds a degree in Fashion Management & Marketing from the London College of Fashion.

Michael Jaïs

Michael JaïsChief Executive Officer

Michael cofounded Augure in 2002 and is now the CEO of Launchmetrics. He previously worked for Accenture, Thomson Multimedia, and founded the startup, Leonard’s Logic, that was successfully sold to Hummingbird in 1999. He holds a Master’s degree from Sciences Po Paris in Economics and Finance.

Alexandra Shainskaya

Alexandra Shainskaya Chief Financial Officer

Alexandra is a results-driven corporate finance executive with extensive experience leading the finance function of growing companies. She holds a degree in Accounting and Finance from the NYU Stern School of Business, and is a Certified Public Accountant in the US.

Carlos Ortega

Carlos OrtegaChief Revenue Officer

Carlos cofounded Augure Spain in 2005. After merging with Fashion GPS, he now manages all of Launchmetrics' global sales operations. He began his career as a Business Development Manager at Siemens in 2002. He holds a Master's degree in Sales & Business Management from the University of Complutense in Madrid

Arnaud Roy

Arnaud RoyChief Marketing Officer

He cofounded Augure Spain in 2005 and now operates as the Chief Marketing Officer at Launchmetrics. He began his career at a startup called Kalumet in 1999, but shortly after joined the consulting company, Mille Alliance, in 2000. He holds a Master’s degree from EHe cofounded Augure Spain in 2005 and now operates as the Chief Marketing Officer at Launchmetrics. He began his career at a startup called Kalumet in 1999, but shortly after joined the consulting company, Mille Alliance, in 2000. He holds a Master’s degree from ESCP (Paris) and an MBA from IESE (Madrid).SCP (Paris) and an MBA from IESE (Madrid).

Tatiana Ferreira

Tatiana FerreiraChief Customer Officer

Tatiana joined Fashion GPS in 2011 as a Client Relations Manager, handling customer success for clients in the US before going on to manage the team as Director of Client Relations in 2012. After serving as the voice of the customer for all development initiatives as Director of Product in 2015, she has moved back into managing Customer Success as Chief Customer Officer. She holds a degree in Marketing and Information Systems from Loyola University Maryland.

Oualid Abderrazek

Oualid AbderrazekChief Product Officer

Oualid joined Augure as an International Project Director and became Head of Customer Success in 2009. He spent 9 years at Hewlett Packard, working as an R&D engineer, then as a Project Manager in Telecommunications and Services.

Since 2014, he is bridging the gap between Market expectations and data & software intelligence and driving a new Product Strategy. He holds an Engineering degree from Ecole Polytechnique de Tunisie and specialized in Computer Sciences at L’Ecole des Mines de Paris.

Benjamin Rey

Benjamin ReyChief Data Officer

Benjamin joined Launchmetrics through the acquisition of Wisemetrics in 2015 where he was COO and Chief Scientist. Benjamin holds a Master’s degree in mathematics and has been working in data intelligence applications since 2000, both in Paris and in California, at startups and large companies including Yahoo! Labs for 6 years as Principal Research Engineer

Benjamin Lan Sun Luk

Benjamin Lan Sun LukChief Technology Officer

Benjamin Lan Sun Luk is Launchmetrics’ Chief Technology Officer. Before the merger between Augure and Fashion GPS, he was the cofounder and CTO of the social media data company, Wisemetrics, that was later acquired by Augure in 2015. Benjamin had several experiences as entrepreneur of different startups on the areas of Tech and Internet companies. He holds a Master’s degree in Computer Science from the International Institute of Information Technology in Paris. Benjamin is a proactive autodidact always looking for new knowledge to acquire from MOOC and to apply in his different experiences.

Pau Montero Parés

Pau Montero ParésChief Engineering Officer

Pau joined iMente in 2001 as Development and Systems Manager until the company was acquired by Augure in 2008. After, he became the Information Systems Manager of the combined entity. During that time, he cofounded Onomu, a Political Communication Agency based in Barcelona in 2009. Since the merger with Fashion GPS, he supervises the SRE and QA global teams in Lauchmetrics as Chief Engineering Officer. He studied Computer Engineering and has a Master's degree in Marketing and Communication.

Mario Soave

Mario SoaveChief Information Officer

Mario is a technology guru with over 25 years of IT experience. Living in the US but born in Italy, he is fluent in three different languages. Mario first got involved in information technology in 1991 at age 13. Most of what Mario knows, he taught himself, using a "hands on" kind of philosophy that led him to found his own company in New York in 1998. Before joining Launchmetrics in 2012, Mario was IT Manager for of one of Italy's largest Fashion Group, for seven years.

Michael Jaïs

Michael JaïsBOARD MEMBER

Michael cofounded Augure in 2002 and is now the CEO of Launchmetrics. He previously worked for Accenture, Thomson Multimedia, and founded the startup, Leonard’s Logic, that was successfully sold to Hummingbird in 1999. He holds a Master’s degree from Sciences Po Paris in Economics and Finance.

Amelie Faure

Amelie FaureCHAIRMAN OF THE BOARD

Amélie Faure is President of Launchmetrics’ Board of Directors. As an experienced entrepreneur, Amélie was CEO for five years at Pertinence, a software optimization provider for industrial processes. She received her degree in Agronomic Engineering from the Institut National Agronomique in Paris.

Eddie Mullon

Eddie MullonPRESIDENT

Eddie Mullon is the founder of Fashion GPS and now President of Launchmetrics. Born in Malawi then raised in England, Eddie has had number of varied experiences in the fields of tech, fashion, music and more, making him the successful entrepreneur he is today. Under Eddie’s leadership, Launchmetrics delivers a suite of cloud-based solutions that manage the complex operations within the fashion and luxury industry.

Sam Ben-Avraham

Sam Ben-AvrahamBOARD MEMBER

Sam Ben-Avraham is an entrepreneur and a visionary. As a fashion aficionado, he has a keen eye for finding “what’s cool” and handpicks the items to be placed in his popular New York City-based stores Atrium and Kith. In 2003, Sam took his vast knowledge about the fashion world and founded Project — a contemporary menswear tradeshow that was eventually sold to his greatest competitor in 2012. Since then, Ben has turned his attention towards the fast-paced retail space by founding Liberty Fairs tradeshow featuring the industry’s most sought-after brands and giving newcomers a fighting chance.

Aliza Licht

Aliza LichtBOARD MEMBER

Aliza has been imperative in the growth of Fashion GPS since its inception, as well as the recent launch of the newly formed company, Launchmetrics. Licht has been a longtime collaborator of Fashion GPS, instrumental in the evolution of its software to better serve the fashion community.

Xavier Lorphelin

Xavier LorphelinBOARD MEMBER

Xavier has more than 20 years of experience in the development and investment in technology-driven companies. He worked succesively in the Silicon Valley for Flextonics and JSource. In 2002 Xavier joined Société Genérale to take over the venture capital activity, following the acquisition of the incubator Kangaroo Village that he cofounded in 2000. He's a graduate of Ecole Polytechnique, Ecole Nationale des Ponts et Chaussées and Standford University.

Dennis Paul

Dennis PaulBOARD MEMBER

Dennis has invested in and helped grow brands, which include Naturade, Virtru, Livestream, and LaunchMetrics. Dennis is the Founder and Managing Member of Thyra Global, a private equity firm, which also invests in income-producing assets in the real estate and music publishing sectors through its Income Fund. Prior to Thyra, Dennis held senior roles in asset management at ightower Advisors, UBS, and Citigroup — where he and his partner co-managed funds in excess of $800mil. He began his career as a Financial Analyst in energy investment banking at Schroders Plc. Dennis holds a BA from Columbia University.

Bruno Rivet

Bruno RivetBOARD MEMBER

Bruno began his career as a credit analyst at Banque Populaire du Centre, and later moved onto to work as an internal controller at SpefTechnology. In 1999, Bruno joined Seventure as Director of Digital Technologies Participations. Since then, he has made numerous investments, particularly in the software and Internet industries. He holds a Master’s degree in Applied Economics from Paris Dauphine University and has a PHD in Business Management from the IAE of Bordeaux.

Rachna Shah

Rachna ShahBoard

Rachna Shah, Executive Vice President of PR and Managing Director of Digital at KCD, first commissioned the development of a sample and event management software which then became Fashion GPS and has served an influential role in the evolution of Fashion GPS since its inception in 2006. Shah has been at the forefront of digital PR throughout her career, bringing the industry some of the most talked about campaigns for luxury’s most well known brands