Influencer marketing has become a necessary weapon in every fashion brand’s marketing arsenal nowadays, however, the lack of clarity on how to calculate your ROI when it comes to these campaigns can make it hard to decide who to partner with when it comes to your campaigns. Individuals managing the PR for brands in the […]
Since the earliest days of the industrial revolution, companies of all kinds have looked to technology for improving efficiency in the workplace.
Since the earliest days of the industrial revolution, companies of all kinds have looked to technology for improving efficiency in the workplace. In the early 1800s, for example, the development of the power loom increased a textile worker’s output by a factor of about 40. The development of the cotton gin increased the productivity of removing […]
Before 2011, few people in the fashion industry had ever heard the term “big data.” Take a moment to look at this Google Trends chart that tracks interest in “big data” over time—you’ll see a remarkable explosion of interest in the topic over the past few years. What is big data and how can it […]