How to Maximize PR Budget for an Efficient Editorial Strategy In case you missed our live Masterclass, we’ve got you covered! Our exclusive fireside chat with Simone Mattioli, Data & Insights Specialist at Valentino and Alison Bringé, CMO at Launchmetrics, explored how Valentino leverages data-driven strategies to maximize PR budgets and enhance editorial efficiency. What […]
With the McKinsey State of Fashion 2025 report highlighting low consumer confidence, reduced spending on discretionary items and younger consumers being overwhelmed by a saturated market—it’s no wonder that marketing and PR teams are feeling even more pressure to outperform competitors in the Fashion, Lifestyle and Beauty (FLB) space. But, how can brands truly stand […]
Maximize Your Q4 Campaigns With Insights From Our Industry Survey and Case Studies In 2023, global Black Friday sales soared to an impressive $70.9 billion, solidifying this shopping event as a pivotal moment for brands and retailers. It not only marks the beginning of the holiday shopping season but also plays a critical role in […]
The Paris 2024 Summer Olympics set new viewership records, with over 30 million people in the United States alone tuning in—a remarkable 82% increase compared to the Tokyo Games. While this global event managed to draw in its biggest audience ever, the question begs—did the Olympics sponsors leverage the moment enough to gain noteworthy Media […]
On-Demand Webinar Holiday Marketing Strategy Unlocked: Actionable Insights for Pivotal 2024 Campaigns Is this webinar for you? Unveiling the data and insights from our comprehensive Holiday Marketing 2024 report Watch our webinar on-demand as we reveal our findings from our upcoming report on the future industry trends, including budget allocation, influencer and celebrity partnerships, media […]
On-Demand Webinar Olympics Marketing Strategy: The Impact of Fashion, Beauty and Sportswear Brands at Paris 2024 Is this webinar for you? Uncover the Key Trends from the Paris Olympics 2024 In this exclusive session, our Chief Marketing Officer, Alison Bringé, unveils the data and insights from our comprehensive report, Paris 2024 Olympics Marketing. What to […]
On-Demand Webinar The Beauty Industry Trends of 2024:Data and Insights by Launchmetrics in partnership with CEW UK Is this webinar for you? Discover the successful tactics and strategies behind the top performing Beauty brands in S1 2024 In this one-off session we address the status of the current beauty landscape from a fresh and data-backed […]