A Guide to Understanding Media Impact Value® (MIV®) Fashion, Lifestyle and Beauty (FLB) brands operate in one of the most competitive markets where every bit of exposure matters. Standing out requires heavily investing in campaigns across Voices such as Influencers, Celebrities, Partners, Media and Owned Media. As marketing spans more channels and regions, tracking media […]
The Fédération de la Haute Couture et de la Mode partnered with Launchmetrics to digitize this season’s Fashion Shows and create a fully-integrated platform to make the experience as magical virtually as it is in real life. After a few seasons of experience, we are thrilled to present together a complete data report on the […]
AN ANALYSIS OF THE FIGURES THROUGH MIV® AND VOICE APPROACH TO SEE SHIFTS AND TRENDS ONE YEAR AFTER GOING DIGITAL In this Fashion Week 2021 snapshot, we look back at the year that has consisted of virtual stages where brands have showcased their new collections. This time around brands will have had more time to […]
FUNDAMENTALS FOR KOL CAMPAIGNS TO HELP DEVELOP YOUR MARKETING STRATEGY IN CHINA Welcome to our new guide ‘The Ultimate Dictionary for KOL Campaigns in China’ where you will discover the power of Key Opinion Leaders (KOLs), the right digital platforms to use in China, and how to measure campaign results. This quick dictionary of concepts […]
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF FEBRUARY Welcome to our new series where we bring you the top 10 influencers by MIV® for premium, luxury, or mass-market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that are […]
The Fédération de la Haute Couture et de la Mode partnered with Launchmetrics to digitize this season’s Fashion Shows and create a fully-integrated platform to make the experience as magical virtually as it is in real life. After a few seasons of experience, we are thrilled to present together a complete data report on the […]
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF JANUARY Welcome to our new series where we bring you the top 10 Influencers by MIV® for premium, luxury, or mass market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that […]
After the first edition in Dubai in 2020, LVMH renewed its Watch Week experience in a virtual event to allow the Group’s Houses – Hublot, Zenith, and Bulgari – to share their latest creations and innovations with the press and customers around the world. From January 25 to 29, the LVMH Group organized press conferences […]
2020 brought many complications and limitations to physical events with resulted in the Fédération de la Haute Couture et de la Mode adapting quickly and they partnered with Launchmetrics to digitalise Paris Fashion Week. After a few seasons creating this digital experience, we are pleased to be able to present this complete report on the […]
A QUARTERLY LUXURY-FASHION BRANDS ANALYSIS BASED ON MIV® As brands in fashion and luxury continue to battle through the ramifications of the pandemic in Europe and the US, China has started to see a steady recovery, and is set to be the world’s largest luxury market by 2025. In fact, China was the only region […]