Solutions
- Launchmetrics’ Brand Performance Cloud
  Measure, optimize and connect with the industry’s first Brand Performance Cloud for fashion, luxury and beauty executives.
  - Brand Intelligence
    Measure your performance and benchmark brand initiatives against industry standards.
    
    PR Monitoring
    
    Brand Performance Benchmark
  - Brand Asset Management
    Eliminate inefficiencies, maximize the availability of your assets and reduce time-to-market.
    
    Digital Asset Management
    
    Enterprise Sample Management
  - Brand Experience
    Tools to help your PR and Marketing department build activiations to influence today’s modern consumer.
    
    Influencer Campaign Management
    
    Event Organization
    
    Sample & Product Placement
    
    Contact & Email Management
  - Industries
    
    Fashion & Retail
    
    Beauty & Cosmetics
    
    Luxury
    
    PR Agencies
Customers
- Our Clients
  Over 1,000 brands & agencies worldwide use Launchmetrics technology and data insights.
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- Case Studies
- WHAT’S NEW?
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Content
- Content Hub
- Industry Resources
  - Launchmetrics Glossary
    Industry terms and definitions to stay updated.
  - Luxury Watches Ranking 2020
    A monthly performance analysis of top watch brands.
  - Insights 100
    A semi-annual analysis of the Media Impact Value™ of 100 global brands.
  - Digital Collections Guide
    The Complete Guide for Digitizing Your Product and Collection Launches.
- Digital Collections Guide
  Access the Interactive guide
About Us
- Our Background
  In January 2016 Fashion GPS and Augure merged to become Launchmetrics, the ultimate Brand Performance Cloud for fashion, luxury and beauty.
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- About us
- Work with us
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Our Community
- GPS Radar
  The private fashion community where brands, media and retailers connect to share content.
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- Style Coalition
  The platform that helps influencers connect with top brands for campaigns & collaborations.
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Julia Cohen

Julia is a fashion writer and content creator based in London. She studied an MSc in Media and Communications at LSE, as well as Mandarin, Chinese, and has worked with various fashion and beauty brands within the UK.

Follow this writer!:

Blog When Fashion and Politics Intersect: A Data Analysis of the Biden-Harris Inauguration Read more

Blog #BBMoment: The Top Beauty Collaborations of 2020 Read more

Blog #TheStrategySide: How to Benchmark Against Your Competitors With Alison Bringé Read more

Blog The 12 Trends and Predictions for 2021 From Fashion, Luxury and Beauty Experts Read more

Blog Karlie Kloss x Adidas: A Data Analysis of the Campaign Performance Read more

Blog #KnowYourMIV: Addison Rae x American Eagle Read more

Blog Forrester’s Thomas Husson Talks Why Brand Equity Matters More Than Ever Read more