Chinese New Year 2021: Fashion, Beauty and Luxury Campaigns Blog2 min Friday the 12th of February, 2021 marks the Year of the Ox and the start of celebrations for Chinese New Year. And, with China… Read the article > China Marketing Strategies
Fashion Week 2021: Dates, Digitization and the Future According to Industry Leaders Blog5 min Last year, many fashion fans questioned what the future of the industry looked like, specifically when it came to whether fashion weeks would continue… Read the article >
When Fashion and Politics Intersect: A Data Analysis of the Biden-Harris Inauguration Blog Overall, Kamala Harris generated a total MIV® of $19M for the three brands she wore across the Presidential Inauguration. Read the article >
#BBMoment: The Top Beauty Collaborations of 2020 Blog Welcome back to another installment of #BBMoment, where we explore the top trends in the beauty industry today. In this article, we take a… Read the article >
#TheStrategySide: How to Benchmark Against Your Competitors With Alison Bringé Podcasts As we enter 2021, it is clear that the ramifications of COVID will have a sustained impact on businesses in the fashion, luxury, and… Read the article > Podcast
The 12 Trends and Predictions for 2021 From Fashion, Luxury and Beauty… Blog As we close off 2020 and start to prepare for the new year, it is hard not to ignore the unexpected changes that have… Read the article >
Karlie Kloss x Adidas: A Data Analysis of the Campaign Performance Blog In our recently launched report on the athleisure industry, we found that celebrities were some of the highest value-earners for brands in 2020, with… Read the article >
#KnowYourMIV: Addison Rae x American Eagle Blog Welcome to the latest installment of #KnowYourMIV! This month, we analyze our first TikTok campaign to understand the impact of specific influencers on a… Read the article >
Forrester's Thomas Husson Talks Why Brand Equity Matters More Than Ever Blog We were pleased to welcome Thomas Husson, VP, Principal Analyst at Forrester to our recent digital summit, Performance by Launchmetrics, which took place on… Read the article >
