Solutions
- Launchmetrics’ Brand Performance Cloud
  Measure, optimize and connect with the industry’s first Brand Performance Cloud for fashion, luxury and beauty executives.
  - Brand Intelligence
    Measure your performance and benchmark brand initiatives against industry standards.
    
    PR Monitoring
    
    Brand Performance Benchmark
  - Brand Asset Management
    Eliminate inefficiencies, maximize the availability of your assets and reduce time-to-market.
    
    Digital Asset Management
    
    Enterprise Sample Management
  - Brand Experience
    Tools to help your PR and Marketing department build activiations to influence today’s modern consumer.
    
    Influencer Campaign Management
    
    Event Organization
    
    Sample & Product Placement
    
    Contact & Email Management
  - Industries
    
    Fashion & Retail
    
    Beauty & Cosmetics
    
    Luxury
    
    PR Agencies
Customers
- Our Clients
  Over 1,000 brands & agencies worldwide use Launchmetrics technology and data insights.
  See all clients & partners
- Case Studies
- WHAT’S NEW?
  See the Case Study
Content
- Content Hub
- Industry Resources
  - Launchmetrics Glossary
    Industry terms and definitions to stay updated.
  - Luxury Watches Ranking 2020
    A monthly performance analysis of top watch brands.
  - Insights 100
    A semi-annual analysis of the Media Impact Value™ of 100 global brands.
- Download
  Download the worksheet
About Us
- Our Background
  In January 2016 Fashion GPS and Augure merged to become Launchmetrics, the ultimate Brand Performance Cloud for fashion, luxury and beauty.
  Learn more
- About us
- Work with us
  See all job offers
Our Community
- GPS Radar
  The private fashion community where brands, media and retailers connect to share content.
  See more
- Style Coalition
  The platform that helps influencers connect with top brands for campaigns & collaborations.
  See more
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Julia Cohen

Julia is a fashion writer and content creator based in London. She studied an MSc in Media and Communications at LSE, as well as Mandarin, Chinese, and has worked with various fashion and beauty brands within the UK.

Follow this writer!:

Blog #KnowYourMIV: Karen Wazen x Pantene Read more

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Blog Key Takeaways From our Webinar, Marketing Reset: Driving Brand Performance in a Post-Covid era Read more

Blog #TheStrategySide: The Importance of Digitizing Collection Launches with Tatiana Ferreira Read more

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Blog Forrester New Wave™ Names Launchmetrics a Strong Performer Read more