Launchmetrics

Lara Camagni

Based in Milan, Lara is an integrated brand marketer. She graduated from F.I.T. in New York and has worked both in U.S. and Italy for various global fashion and luxury brands. She is passionate about the Fashion and Beauty industry and curious about business, innovation and tech news from around the world, with a special interest in emerging markets.

Cannes Film Festival 2022

Blog Beauty & Cosmetics

How L’Oréal leveraged the 75th Cannes Film Festival to drive brand performance and Media Impact Value™ (MIV®)

Founded in 1946, the Cannes Film Festival highlights many highly acclaimed films from around the globe. From documentaries to animations, stars from a wide array of industries gather to showcase their most anticipated works.  While the event is centered around movie-focussed talent, the Cannes Film Festival is also considered a key event in the FLB […]