At first glance, Earned Media Value (EMV) appears to be a useful metric for brands. It attempts to measure the impact of unpaid media exposure—an increasingly important activity in today’s world, where consumers are basing more of their purchasing decisions on word-of-mouth recommendations and endorsements from trusted sources. However, measuring EMV isn’t a clear-cut process. […]
Most brand monitoring tools are designed to answer one question: What is being said about us? On its own, that information is useful. However, it’s not the only question brands should be asking. The more important question is: What does it mean for our brand? While many tools can track mentions and conversations, the most […]
In S1 2025, retail partners generated a massive $1.1B in Media Impact Value® (MIV®) for brands in fashion, beauty and sportswear. This figure reveals just how powerful retailers have become at building brand equity and driving visibility across both owned and earned channels. Once seen simply as sales channels, retailers have become storytellers in their […]
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On-Demand Webinar From Cost to Impact: Turning Samples Into +$100k Savings & Media Wins About the Webinar What Are Inefficient Samples Costing You in $ and Media Impact? Fashion brands today face growing pressure to achieve more with less; shrinking budgets, tighter timelines and increasing demand for brand visibility. Traditional sample workflows are often slow, […]
Brand performance is essential in Fashion, Lifestyle and Beauty—but are you tracking the right brand KPIs? PR and marketing now cover more ground than ever, from multi-channel campaigns and global events to influencer collaborations and press coverage. With that breadth comes the pressure to prove exactly how these efforts build brand value. The challenge isn’t […]
On-Demand Webinar From Cost to Impact: Turning Samples Into +$100k Savings & Media Wins About the Webinar What Are Inefficient Samples Costing You in $ and Media Impact? Fashion brands today face growing pressure to achieve more with less; shrinking budgets, tighter timelines and increasing demand for brand visibility. Traditional sample workflows are often slow, […]
Benchmark Against Industry Leaders: Reformation Marketing Examples to Drive Growth With inflation and rising prices driving cost-conscious consumer behavior, premium fashion brands must prove their value-for-money while navigating tighter budgets. Success today doesn’t come from bigger spend, but from smarter investment—allocating marketing budgets strategically and proving ROI across the year. What You’ll Find in This […]
Beauty Categorization Strategies to Drive Growth With the beauty industry growth slowing to just +0.8% MIV® in S1 2025, identifying the right opportunities for each product category has never been more critical. Whether the goal is strengthening core categories or expanding into new booming ones—like fragrance, which grew by 13% YoY in MIV—beauty brands need […]
Sports Marketing Campaigns Driving Brand Performance From Wimbledon to the US Open to Roland Garros, major sports events play a defining role in how sportswear brands position themselves. Sponsorships, athlete partnerships and event-led campaigns deliver visibility and cultural relevance. Yet, brands often lack the tools to accurately measure ROI, assess what worked in past activations […]
On-Demand Webinar Navigating Fashion Jewelry’s Slowdown: Marketing Strategies to Adapt & Drive Growth About the Webinar Are You Prepared to Rethink Your Jewelry Marketing Strategy in a Shifting Economic Landscape? From 2020 to 2024, the fashion jewelry sector experienced exponential growth, driven largely by the Influencer Voice. This momentum put jewelry brands at the center […]
Leading Brand Expansion Strategies to Enter the U.S. Market European fashion brands saw an 8% decline in MIV® in EMEA during S1 2025, while performance in the U.S. grew by 4%, highlighting the market’s resilience during economic adversity. Growth is being fueled by the Influencer Voice, proving how strategic creator partnerships can accelerate market entry, […]
TikTok Marketing Examples to Drive Growth For fashion jewelry brands, TikTok has emerged as the most powerful growth engine, delivering +47 percentage points higher MIV® growth than Instagram. It’s more than a discovery platform—it’s a catalyst for brand performance. Yet many brands struggle to position themselves effectively, identify the strategies that drive growth, benchmark performance, […]
Sportswear Campaigns Driving Value Athleisure is the fastest-growing segment in sportswear, with a 49% YoY increase in MIV® signaling clear opportunities for challenger brands to scale into new markets, audiences, and product categories. Yet many brands lack the visibility to measure global performance, benchmark against competitors, and identify where and how to invest for maximum […]
On-Demand Webinar How to Accelerate your S2 Results with Strategic Event Management Is this webinar for you? Unlocking the Secrets to Seamless Event Organization and Planning Whether it’s immersive physical events or innovative digital experiences, strategic event management is key to global engagement and growth. Join us to elevate your brand and build lasting connections. […]