Each April, the desert outside Indio, California becomes one of the most-watched places on earth. Coachella draws more than 125,000 people per day—artists, fans, creators and brands converging on the same grounds for what has become far more than a music festival. It is one of the few moments where music, fashion and brand storytelling […]
Each year, the Super Bowl stands as one of the biggest cultural moments on the calendar. Part sporting event, part entertainment stage, the Big Game consistently draws massive audiences. This year’s event at Levi’s Stadium was no exception, drawing 124.9 million viewers and becoming the second-most watched telecast in U.S. history as the Seattle Seahawks […]
Coverage planning shouldn’t feel like guesswork—but too often, it does. Every year, the same cultural and industry moments drive outsized visibility across Fashion, Lifestyle and Beauty (FLB). Fashion weeks, awards seasons, major sporting events and red carpets consistently dominate headlines and social feeds. What’s less obvious is how much attention each moment actually generates—and how […]
What’s fueling beauty industry growth in an increasingly mature market? After a 43% growth in Media Impact Value® (MIV®) from 2023 to 2024, beauty segments’ evolution slowed to just 5% in 2025. As the pace of growth cools, it’s more important than ever for PR and Marketing teams to understand what’s driving long-term brand performance […]
The beauty industry is navigating a tricky balance right now. Market growth is slowing and consumers are increasingly skeptical of traditional marketing campaigns. McKinsey’s latest State of Beauty report makes it clear: “brand marketing can help rebalance the scales, but only if beauty players can be truly original.” At the same time, according to a […]
Two weeks ago in Lee’s Summit, Missouri, Travis Kelce got down on one knee in his home garden and proposed to pop icon Taylor Swift. She said yes—and the couple’s Instagram announcement made history with 28 million likes and over two million reshares. Truth be told, fans have shown more excitement for this engagement than […]
Fashion weeks across Milan, Paris, London and New York are approaching and with them come the high-stakes moments that define brand relationships. A misplaced editor from Vogue, a delayed check-in for a top-tier influencer or a seating mix-up involving celebrity attendees—these guest management failures may affect press coverage, weaken industry connections and lead to missed […]
Nearly two decades after Meryl Streep’s portrayal of Miranda Priestly delivered the iconic cerulean blue speech, The Devil Wears Prada 2 is officially in production. Actors Anne Hathaway, Meryl Streep and Emily Blunt are all reprising their roles, with filming taking place across Manhattan this summer. The sequel, set for its May 2026 release, follows […]
PR has always played a role in building brand awareness. But increasingly, there’s pressure to show how that awareness converts into measurable value for Fashion, Lifestyle and Beauty (FLB) brands. While generating buzz through reach and impressions still matters, it no longer tells the full story. For many PR teams, this creates a familiar frustration. […]
Every summer, Wimbledon becomes a cultural epicenter where sport, tradition and fashion come together. For Fashion and Lifestyle brands, these courtside appearances represent significant strategic investments, but which ones delivered championship-level returns? To understand the real winner of Wimbledon 2025, we examine these moments through the lens of Media Impact Value® (MIV®): Launchmetric’s proprietary metric that assigns dollar […]
Rhode’s $1 billion acquisition by e.l.f. Beauty marked a major milestone for the beauty brand, making headlines and flooding social media. Just weeks later, Rhode named “Babygirl” actor Harris Dickinson as its first ever male ambassador—or “Rhode Boy” as they say—a move placing the brand within inclusive beauty and celebrity relevance. But to understand how a […]
Each year, the Met Gala transforms the iconic steps of the Metropolitan Museum of Art into fashion’s most influential red carpet. Part fundraising event, part cultural moment, the gala also serves as a powerful marketing play for the world’s biggest fashion houses. Always held on the first Monday of May, this year’s edition was no […]
Brand ambassadors play a vital role at every stage of the marketing funnel, from building awareness to driving loyalty. As a result, more brands are building ambassador marketing into every phase of their strategy. It’s a smart move: U.S. brands alone were projected to spend approximately $12.17 billion on influencer marketing in 2026, according to […]
Beauty industry growth slowed from 43% in 2024 to just 5% in 2025. For brands that rely heavily on the makeup category, that shift raises an urgent question: Is makeup performance slowing across the board, or are some brands still finding growth while others decline? The answer determines where you invest next. Makeup represents an […]
How can you be certain that your brand’s PR budget is being spent wisely? How do you calculate the ROI of your marketing efforts? And how do you measure up against your competitors in an increasingly fragmented media environment? In today’s complex media landscape, where consumers are content creators, brands need to be present across […]