On-Demand Webinar How to Measure Multigenerational Beauty Marketing Using data and benchmarking to guide strategy About the Webinar Navigating Generational Differences in Beauty Most beauty brands need to engage multiple audiences at once. The same brand may be marketing skincare products to Gen Z consumers while also promoting anti aging or premium skincare lines to […]
Driving growth through impactful partnerships For leading sportswear brands the Partner Voice has become the strongest growth driver in 2025, delivering a 23% YoY increase in Media Impact Value® (MIV®), surpassing Voices like Media, Influencers or Celebrities. This momentum highlights how the right partnerships can propel a brand’s authority in sport, strengthen credibility and boost […]
Driving growth through the Mid-tier and Micro Influencer strategy Micro and Mid-tier creators are the growth drivers behind the Influencer Voice for top jewelry. These creators go beyond reach as they drive performance through highly engaged communities and authentic connections. Identifying the right Voices and maximizing ROI remains a priority as brands refine their creator […]
Driving growth in a slowing market Accessories brands are entering a tougher performance cycle. After a 39% surge in Media Impact Value® (MIV®) between 2023 and 2024, the market slowed down by -9% in 2025 as brands face shorter trend cycles and growing pressure to justify ROI. In this environment, benchmarking against top performers becomes essential to […]
In recent years, TikTok has transformed social media strategies—setting trends, driving engagement, and redefining brand and product discovery through its hyper-personalized algorithm. But With the ever growing possibility of a US ban, the industry faces a critical question: What is TikTok’s real impact on brand performance today and what’s at risk if it disappears? Launchmetrics’ […]
Global event management has become one of the most strategically complex challenges for Fashion, Lifestyle and Beauty (FLB) brands. With brand events growing 54% globally and attendance surging by 65%, the stakes have never been higher. From fashion weeks to intimate brand activations, managing events across markets and teams requires more than good logistics—it demands […]
For brands within the fashion industry, anticipating product demand is not just an advantage—it’s essential to staying competitive. The power to predict best-sellers and ensure sell-through is the goal for any brand, yet it’s often hindered by fragmented processes and limited visibility into what truly drives product success. While market research and performance analysis of […]
Relationships are at the core of success for Fashion, Lifestyle and Beauty (FLB) brands, whether it’s connecting with media outlets, VIP clients, celebrities or influencers, these networks are essential. However, managing such vast and varied contacts requires more than just spreadsheets—it demands a streamlined, strategic approach. As brands grow, the complexities of managing multiple relationships […]
Marketers play a crucial role in driving brand performance, from building awareness and enhancing customer loyalty to increasing conversions. Achieving these goals requires more than just creative campaigns—it demands effective marketing measurement to prove results and ensure that resources are strategically allocated to initiatives with the highest Return on Investment (ROI). Without the right metrics […]
In today’s fashion industry, profitability, sustainability and efficiency are more than just buzzwords—they’re essential goals that every brand strives to achieve. But how can brands reach these goals swiftly and seamlessly without disrupting their operations? Let’s start with the foundation of every fashion brand: the products. As highlighted in our latest eBook, Mastering Sample Management, […]
Imagine launching your biggest campaign of the year, with a substantial budget for a high-impact awareness event. You have invested in influencer and celebrity seeding, partnered with ambassadors, and invited the most powerful content creators in the market. In theory, the launch campaign is bound to succeed, but in reality, has all the investment paid […]
Every PR professional dreams of achieving countless media mentions, but once that dream comes true, it can feel like a bit of a nightmare having to track them all! These mentions not only gauge the success of PR and marketing teams but are also essential for driving brand visibility, positioning the brand across markets, analyzing […]
In today’s competitive market, collections are more than just a series of products; they embody a brand’s essence, driving its storytelling, performance, and revenue. Samples from these collections are pivotal—they fuel editorial features, shape marketing strategies, and secure influencer endorsements, all of which significantly impact customer purchase decisions. Yet, despite their importance, many brands struggle […]
Influencer marketing has become a foundational element in every marketer’s strategic playbook across diverse industries. In the fiercely competitive landscape of fashion and beauty, characterized by an abundance of information and advertising inundating customers, the challenge of brand differentiation and effective audience engagement looms large. Strategically identifying a resonant Voice to cut through the noise […]
In today’s digital landscape, AI capabilities have sparked a desire for efficiency. There is a clear demand for seamless task completion without extensive data browsing. But navigating the vast amount of information is challenging. especially when you consider that in 2023 the Fashion sector generated over $64 billion in Media Impact Value® (MIV®). This figure […]