Turn Your Coverage Into Actionable Insights With Advanced AI Enrichments
Understanding what drove your performance often starts with manually organizing coverage. Here's how to offload that step and go straight to analysis.
Pawandeep Kaur Senior Content Marketing Manager
Events Marketing: How Fashion, Lifestyle and Beauty Brands Select the Right Voices to Amplify the Moment
Events are having a renaissance. Audiences now spend over 13 hours a day engaging with media, often using multiple screens at once. But more time spent consuming content doesn’t necessarily guarantee your consumer’s full attention. Instead, digital saturation has made audiences more distracted and harder to reach. This is where events marketing stands apart: In-person […]
How to Win Jewelry’s Everyday Wear Conversation
Jewelry has become personal as consumers look to invest in everyday pieces to express themselves. Now, brands across the market are competing for a place in the everyday wardrobe. But the strategies driving their presence appear to be different. Among the brands analyzed, Influencers generate up to 66% of Media Impact Value® (MIV®), while mass […]
Smart Tags: Track the Themes Behind Your Coverage with AI
Defining tagging terms by hand is slow and inconsistent. Find out how AI tags each placement based on meaning, rather than keywords.
The Marketing Leader’s Guide to Industry Benchmarking in Fashion, Lifestyle & Beauty (FLB)
Fashion, Lifestyle and Beauty (FLB) brands have become increasingly sophisticated at measuring and reporting their own marketing activities. Yet marketing leaders still struggle to answer a wider question: how does their brand compare to its competitors and where do they sit in the wider industry? This is where industry benchmarking comes in. 43% of C-Suite […]
The Complete Event Strategy Guide for Fashion, Lifestyle & Beauty Brands
Live events have roared back for Fashion, Lifestyle and Beauty (FLB) brands. Since 2019, brand events across the industry have grown 54% globally, and attendance has surged 65% over the same period. Between screen fatigue and the collapse of consumer attention, brands have recognized that genuine connection cannot be left to an algorithm. Physical experiences […]
Event Management That Delivers: 5 Essential FLB Events for Success
Events are the blueprint behind major cultural moments like fashion week, Beautycon and Baselworld. Done well, event management turns a single moment into measurable brand impact, something advertising alone can’t achieve. It’s why brand events across the Fashion, Lifestyle and Beauty (FLB) industries have grown 54% since 2019, with attendance up 65% over the same […]
Wimbledon 2026: The Brands That Won the $931.4M Media Impact Value® (MIV®) Fortnight
Every summer, London’s All England Club becomes one of the most watched stages in sport and fashion. Across two weeks, Wimbledon 2026 delivered its signature mix of tradition and spectacle: the all-white dress code, strawberries and cream, packed stands and a fashion conversation unfolding alongside the action on Centre Court. For marketing and PR professionals, […]
How to Measure the Marketing Activations Driving Jewelry & Watch Brand Performance
Jewelry and watch brands invest in key moments, but rarely measure what each one delivers. Here's how to do it through the lens of brand performance.
What is Competitive Benchmarking? A Strategic Guide for Fashion, Lifestyle and Beauty Brands
Competitive benchmarking answers one of the most important questions in Fashion, Lifestyle and Beauty (FLB): are we actually outperforming our competitors? Most brands still judge marketing and PR success by the sales figures presented in the boardroom. Only the problem is that sales can be a lagging indicator. Brand performance data on the other hand, […]
Build Advanced Excel Reports to Standardize Team Reporting
Our metrics solution has always made it intuitive for marketing, PR and communications teams to monitor, filter and measure their coverage. But reporting on that data correctly and making the insights land often require a structured view that can be shared across teams, reused over time and adapted for different stakeholders. That’s exactly what the […]
Sports Events S1 2026: The Brands that Won the $8.2B Season
The first half of 2026 delivered some of the year’s biggest sporting moments. From Roland-Garros and the Monaco Grand Prix to the NBA Finals and the build-up to the FIFA World Cup, millions of fans around the globe tuned in to watch the action unfold. Only for Fashion, Lifestyle and Beauty (FLB) brands, these events […]
Master Your Marketing Mix Optimization Through the Power of Voices
A Guide to Marketing Mix Optimization for Fashion, Lifestyle & Beauty Brands Fashion, Lifestyle and Beauty (FLB) leadership teams are constantly under pressure to prove that their marketing spend is paying off. Marketing mix optimization has become more important than ever, yet as budgets tighten and channels multiply, knowing where to invest next has become […]
More Than Monitoring: Meet the Dashboards Bringing Insights Directly to Your Feed
Launchmetrics’ media monitoring solution has always been the central place where Fashion, Lifestyle and Beauty (FLB) brands monitor, filter and measure the Media Impact Value® (MIV®) of their global print, online and social media coverage. But monitoring coverage and understanding the story behind it are two different things. Until now, moving from a stream of […]
Men’s Spring/Summer 2027 and Haute Couture Fall/Winter 2026-2027: Data and Insights by Launchmetrics
As fashion brands compete to define the season, understanding what captures attention and drives impact has become increasingly important. With an ever-growing fashion calendar and competition intensifying across global fashion weeks, understanding how much of the conversation your brand owns, how it compares to competitors and what is driving that visibility has become essential. Our […]