#Beauty Content Killers:
The Late Show Experience
May 19th | 6 PM CEST | 5 PM BST | 12 PM EDT
Welcome to the wildest beauty marketing event you will ever attend! A late show organized by Launchmetrics. An experience to celebrate diversity and inclusion and a moment to discover which brands were killing it through their innovative, inspirational, and inclusive campaigns last year. Let’s celebrate ourselves at the craziest event in the industry ever!
The Late Show Experience
Are you ready for the beauty event of the year? We know 2020 has been rough, but one thing that remained consistent, faithful, and always there when we needed it was our beauty routines. The beauty industry has made an important commitment to diversity and inclusiveness, determining the success, in many cases, of beauty marketing strategies all around the world. In this live experience, we will talk with key industry players to better understand the challenges and opportunities to connect with the new digital consumer.
What can you expect from this late show?
- Beauty industry experts & stakeholders decoding the future of the industry.
- From inclusivity to diversity: the top-performing Beauty Killers in the last year.
- The tactics, tools, experiences, and real-life cases to inspire future beauty marketing campaigns.
- A fun and entertaining late show with a lot of surprises that will be revealed shortly!
Key names ‘Killing it’ in the Industry this year
Every week we will unveil a “Content Killer” campaign whose inclusive initiatives have made a real impact on their following, and therefore will be showcased in the lead up to our Late Show Experience. These Beauty Content Killers know how to inspire!
The Unlimited Power of Beauty by Sephora.
Beauty is changing and beauty is everywhere, in all colors, shapes, and sizes. To celebrate women, Sephora recently unveiled a campaign “The Unlimited Power of Beauty.” The brand has repositioned itself to present an inclusive and diverse vision of beauty, as a means to empower women and solidify Sephora’s position as a leader within the Beauty Industry.
Lady Gaga “My Voice, My Strength” for Voce Vita
This campaign featuring pop music icon Lady Gaga is ‘a celebration of an individual essence.’ The Voce Vita fragrance campaign’s message “My Voice, My Strength,” a song performed by Gaga, is meant to invite promote diversity and individuality. Through this campaign, Valentino intends to convey a message to women around the world to express themselves freely and to share their values, diversity, and beliefs.