#Beauty Content Killers:

The Late Show Experience

May 19th | 6 PM CEST | 5 PM BST | 12 PM EDT

Welcome to the wildest beauty marketing event you will ever attend! A late show organized by Launchmetrics. An experience to celebrate diversity and inclusion and a moment to discover which brands were killing it through their innovative, inspirational, and inclusive campaigns last year. Let’s celebrate ourselves at the craziest event in the industry ever!

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The Late Show Experience

Are you ready for the beauty event of the year? We know 2020 has been rough, but one thing that remained consistent, faithful, and always there when we needed it was our beauty routines. The beauty industry has made an important commitment to diversity and inclusiveness, determining the success, in many cases, of beauty marketing strategies all around the world. In this live experience, we will talk with key industry players to better understand the challenges and opportunities to connect with the new digital consumer.
What can you expect from this late show?

  • Beauty industry experts & stakeholders decoding the future of the industry.
  • From inclusivity to diversity: the top-performing Beauty Killers in the last year.
  • The tactics, tools, experiences, and real-life cases to inspire future beauty marketing campaigns.
  • A fun and entertaining late show with a lot of surprises that will be revealed shortly!

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Derek Blasberg YouTube’s Head of Fashion and Beauty, and New York Times best-selling author
Reesa Lake Partner, Executive Vice President Digital Brand Architects
Jezz Hill Makeup Artist
Ali Bird SVP & Managing Director, The Wall Group   
Shari Siadat Founder & CEO of TooD Beauty   

Key names ‘Killing it’ in the Industry this year

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BeautyContentKiller
Campaigns
“Unboxed”

Every week we will unveil a “Content Killer” campaign whose inclusive initiatives have made a real impact on their following, and therefore will be showcased in the lead up to our Late Show Experience. These Beauty Content Killers know how to inspire!

#BEAUTYCONTENTKILLERS: DIVERSITY

The Unlimited Power of Beauty by Sephora.
Beauty is changing and beauty is everywhere, in all colors, shapes, and sizes. To celebrate women, Sephora recently unveiled a campaign “The Unlimited Power of Beauty.” The brand has repositioned itself to present an inclusive and diverse vision of beauty, as a means to empower women and solidify Sephora’s position as a leader within the Beauty Industry.

Total
MIV
$3,408,785

Top
Voice
Owned Media

Share of
value
95%

#BEAUTYCONTENTKILLERS: DIVERSITY

Lady Gaga “My Voice, My Strength” for Voce Vita
This campaign featuring pop music icon Lady Gaga is ‘a celebration of an individual essence.’ The Voce Vita fragrance campaign’s message “My Voice, My Strength,” a song performed by Gaga, is meant to invite promote diversity and individuality. Through this campaign, Valentino intends to convey a message to women around the world to express themselves freely and to share their values, diversity, and beliefs.

Total
MIV
$5,454,834

Top
Voice
Media

Share of
value
71%

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#Beauty
Content
Killers

Experience

Key Partners