Launchmetrics Cloud Cookies Policy

Last updated: July 4, 2022

We use various techniques on our Launchmetrics Brand Performance Cloud (“Launchmetrics Brand Performance Cloud” or “Launchmetrics Cloud”) that allow us and third parties engaged by us to recognize you during your use of the Launchmetrics Cloud, and possibly to track you across several visits. In essence, we wish to distinguish access by you (through your system) from access by other users, so that we can ensure the functionality of the Launchmetrics Cloud and carry out analysis and personalization. ​​Depending on the purpose of these technologies, we may ask for consent before they are used. You can always access your current settings through your browser. You can also set your browser to block or deceive certain types of cookies or alternative technologies, or to delete existing cookies. You can also add software to your browser that blocks certain third-party tracking. 

In light of the above, this policy provides information about how and when we use cookies on the Launchmetrics Cloud (“Launchmetrics Cloud Cookies Policy” or “Cookies Policy”). For additional details about the collection and use of Personal Information on the Launchmetrics Cloud, please see our User Policy, which shall be considered as an integral part of this Launchmetrics Cloud Cookies Policy.

Any terms in capital letters not defined hereto, shall have the meaning attributed to it within the User Policy.

What is a cookie?

Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow the site to “remember” your computer, but not specifically who is using it, and improve your user experience.

How is Launchmetrics using cookies?

Our cookies might contain Personal Information (IP address), and we may combine the general information collected through cookies with other Personal Information to tell us who you are, provided however that you gave us your consent. As noted, we do use cookies to identify that your web browser has accessed aspects of the Launchmetrics Cloud.

Our Launchmetrics Cloud uses several types of cookies for different purposes. The type of cookies used on the Launchmetrics Cloud can fall under one of the categories below:

Necessary cookies: These cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the Launchmetrics Cloud, and therefore are necessary for the functioning of the Launchmetrics Cloud itself or for certain features. For example, they ensure that you can move between pages without losing information that was entered in a form. They also ensure that you stay logged in. The Launchmetrics Cloud cannot function properly without these cookies.

Functional cookies: These cookies are used to improve your experience using the Launchmetrics Cloud. These cookies enable a website to remember information that changes the way the Launchmetrics Cloud or any of the Services behaves or looks, like your preferred language or the region that you are in. This includes recording your acceptance of our Cookie Policy to remove the cookie message which first appears when you use the Launchmetrics Cloud.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Performance or Analytical: These cookies are used by us or third-party service providers to analyze how the Launchmetrics Cloud and the Services are used and how they are performing. For example, these cookies track what pages are most frequently visited (included for Unregistered Users accessing a public page in the Launchmetrics Cloud and one of our Services such as when an Unregistered Users RSVP for an event or use the Private Viewers on Galleries or Download a Coverage Book), and from what locations or channels our visitors come from. If you subscribe to a newsletter or otherwise fill in a form on our Launchmetrics Cloud, these cookies may be correlated to you. Before we use such cookies, we ask for your consent. You can withdraw consent at any time through the cookie settings. These cookies include, for example, Google Analytics, Fullstory and Gainsight cookies. Additional details can be found on the websites of the third-party providers.

Beside the categories of cookies described above, it is also possible to differentiate among, “session” or “persistent” cookies. A session cookie is a cookie that is automatically deleted when the user closes the browser, whereas a persistent cookie is a cookie that remains stored in the user’s terminal device until it reaches a predetermined expiration date.

Finally, depending on the sources, cookies can be “first party”,i.e. cookies that a visitor receives from the same website that he/she is visiting, or cookies that visitor receives from other websites or web-servers provided, so called “third party” cookies.

Cookies implemented on Launchmetrics Cloud

In the table here below you can see which cookies we implemented on Launchmetrics Cloud.

DomainCookies NameDescriptionDuration
First Partyfgps_session_identifier – Creates and stores an encrypted token identifier that is different each time users log in.1  or 7 days depending on whether a User selects “Remember Me” option
First PartyPHPSESSIDThis cookie is specific for the usage of Galleries and will no longer be created as soon as the user logs in to “Refresh page” unless the user explicitly clicks on the menu link to access the old version of GPS-Styles.1  or 7 days depending on whether a User selects “Remember Me” option
First Partylast_operation_errors This cookie is used when doing some bulk queue-based actions we record the last set of errors received from our server, once the entire queue has been processed we take the user to another page where they get to see the full list of errorsUser session
First Partyprices_and_discounts This cookie is specific to a send-out workflow for generating invoices, this keeps track of final prices and discount percentages applied by the user to specific samples prior to generating the final invoice.User session
First PartylastEditDate_* and template_*This cookie is used in the email created with Bee Content Design Inc.  designer whenever the user makes changes to a template that have not yet been saved.Manually cleared by Users
First Partyfgps_restore_scroll_topThis cookie remembers the vertical scrollbar’s position on a page – before a user is engaged in editing a record via an overlay. Once such an action is complete, the page is reloaded and a success message is displayed. By default a reloading page would jump the content back to the top of the page, but we use this technique to return the user back where they were before the page got reloaded.Manually cleared by Users
First Partypage_scrollSimilarly to the cookie “fgps_restore_scroll_top”, this cookie is used on the feature Invitee Seating / Chart Builder to keep track of both previous vertical and horizontal positions to avoid the visual impact of reloading a page.Manually cleared by Users
First Partyloading_mask This cookie is used in the mailing builder to show a container on top of everything else, preventing further interactions on the page while a user initiated action is still awaiting to be saved on our server.Manually cleared by Users
First Partytemporary-request-data – This cookie contains a list of samples that need to be automatically scanned for the user upon reaching a certain point of the workflow of creating a request from an existing send-out.Manually cleared by Users
First PartyactiveTab This cookie is used on the feature “reservation manager” to remember the last tab that users have activated.Manually cleared by Users
First PartyvisibilityFilters This cookie is used on the feature “look calendar” to keep track of display layout preferences.Manually cleared by Users
First PartysearchFiltersThis cookie is used on the feature “look calendar”  to make search filters sticky.Manually cleared by Users
Third party


Third party
Google Analytics


Google Data Studio
The Launchmetrics Cloud and our Services use Google Analytics. This is a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate use and performance of users through the Launchmetrics Cloud and the Services and compile a report for us. Google Analytics Opt Out.The Launchmetrics Cloud and our Services use Google Data Studio. This is a reporting and data visualization solution provided by Google, Inc. The cookie retention period is decided by Google.

The cookies retention periods is decided by Google
Third partyFullStoryProvides an overview of users sessions to analyze how users interact with the platforms12 months
Third partyGainsight PXProvides statistical information about how both unregistered (visitor of a public page of our Launchmetrics Cloud or one of the Service) and registered users, collectively, use the ServicesThe cookies retention periods is decided by Gainsight

How do I refuse or withdraw my consent to the use of cookies?

If you do not want cookies to be dropped on your device, you can adjust the setting of your Internet browser to reject the setting of all or some cookies and to alert you when a cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help’ / ‘tool’ or ‘edit’ section or see www.allaboutcookies.org. Please note that if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access or use all or parts or functionalities of the Launchmetrics Cloud and the different Services .

If you want to remove previously-stored cookies, you can manually delete the cookies at any time. However, this will not prevent  the Launchmetrics Cloud  from placing further cookies on your device unless and until you adjust your Internet browser setting as described above.

Below are pages describing these settings in more detail for each browser.

If you use multiple browsers (e.g. Internet Explorer, Google Chrome, Firefox, etc) you must repeat this procedure with each one, and if you connect to the web from multiple devices (e.g. from work and at home), then you will need to set your preferences on each browser on each device.

We strongly recommend that you leave cookies active, because they enable you to take advantage of the most attractive features of the Launchmetrics Cloud but this remains your personal choice.

This Cookie Policy covers our use of cookies only and does not cover the use of cookies by third parties. We do not control when or how third parties place cookies on your computer. For example, third party websites to which a link points may set cookies on your computer.

How to contact us?

If you want to know more about cookies, have any questions or want to send us suggestions, please contact us at dpo@launchmetrics.com.

More Information

We invite you to read our User Policy for full details of how we process your Personal Information.