Build the Brand Performance you need to stand out in the Market

Launchmetrics Cloud

Connect all your branding efforts through the first Brand Performance Cloud for Fashion, Lifestyle, and Beauty.

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What is the Brand Performance Cloud?

The Launchmetrics’ Performance Cloud is a collection of 8+ SaaS modules and services for marketing and communication professionals in Fashion, Lifestyle and Beauty. Through our suite, customers can make smarter decisions around their branding efforts by digitizing internal processes and optimizing resources to better leverage data and insights as they measure their ROI on campaigns and activations.


Prepare all the assets -physical and digital- that you need before launching your campaigns to the world.

Sample Collection Development

Optimize your sample production by leveraging data and insights. Streamline your samples workflow reducing time-to-market.

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Product Imaginery Creation

Shoot inspiring branded content faster and track asset performance in a central library.

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Effectively execute brand activations and optimize internal processes.

In-Person & Digital Events

Plan and manage hybrid event experiences (physical + digital) through a unified workflow.

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Product Placement

Maximize business and editorial opportunities by sending the right product, to the right creator, at the right time.

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Digital Asset Distribution

Showcase your collection digitally through inspiring showrooms and see which styles are trending/most popular.

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Content Amplification

Increase content reach through your private network, the Launchmetrics network of lifestyle media, and the ability to create public viewing galleries.

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Understand the Impact of your activity and the true ROI of your global strategy.

Track Brand Mentions

Track coverage by market (East + West), Voices or Product, and analyze your overall Brand Performance.

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Brand Benchmark

Benchmark success against industry standards and identify immediate and future opportunities.

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KOL Analytics

Measure the performance of your campaigns with Influencers in China to optimize your efforts.

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Brand Performance for All

A unified Cloud to manage brand activity cross-departmentally. A software platform that adapts to the strategic and operational needs of fashion, lifestyle and beauty brands.


Get a 360-view of the performance of your marketing and communications strategy, while optimizing the ROI of your team's initiatives.

VP of Comms

Optimize your brand's editorial opportunities, and track your mentions in online, print and social media globally.

PR Manager

Improve PR productivity, focusing your efforts on the strategy that matters. Don't miss a single mention anymore!

Social & Influencer Manager

Manage your campaigns with Influencers based on data and identify relevant KOLs in new markets.

PR Agencies

Improve your agency operations, offer quality reports to your clients and focus your team's work on what really matters.

IT Director

Digitize and optimize the entire launch cycle of your brand. Contribute to improving the profitability of the business.

Launchmetrics has given us accessibility and transparency across the PR team at Lacoste. We feel supported by Launchmetrics’ software, but also their friendly team. Their value cannot be compared or estimated.

Denis Buffart, Head of PR & Collaboration at Lacoste

Launchmetrics is a 360º solution, complete and efficient, allowing our teams to respond strategically to all the problems of a PR department; from sample trafficking to the coordination of physical events and media monitoring too.

Paco Rabanne team

In addition to saving time, we can also easily analyze coverage results and sort mentions by channels, languages, and regions.

Isabel Marant team