Launchmetrics Cookie Policy

Last updated on January 30, 2019
This policy provides information about how and when we use Cookies. For additional details about the collection and use of information on the Launchmetrics Sites, please see our Privacy Policy .

What is a cookie?

Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow the site to “remember” your computer, but not specifically who is using it, and improve your user experience.

How is Launchmetrics using cookies?

Our cookies might, contain Personal Information (IP address), but we do not combine the general information collected through cookies with other Personal Information to tell us who you are. As noted, however, we do use Cookies to identify that your web browser has accessed aspects of the Site.

Our website uses several type of cookies for different purposes. The type of Cookie used on our website can fall under one of the categories below:

  • Persistent Cookies. We use persistent Cookies to improve your experience using our website. This includes recording your acceptance of our Cookie Policy to remove the cookie message which first appears when you use the Sites. In this case, when a user returns to our website, or visits sites that use the same Cookies, the site reads the cookies and identifies the user’s browser.
  • Strictly necessary cookies: These cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
  • Functional cookies: These cookies are used to improve your experience using our website. These cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.This includes recording your acceptance of our Cookie Policy to remove the cookie message which first appears when you use the Sites.
    All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
  • Session Cookies. Session Cookies are temporary and deleted from your machine when your web browser closes. We use Session Cookies to help us track internet usage as described above.

In particular we use the following type of cookies:

Performance: These Cookies are used by us or third-party service providers to analyze how the Sites are used and how they are performing. For example, these Cookies track what pages are most frequently visited, and from what locations or channels our visitors come from. If you subscribe to a newsletter or otherwise fill in a form on our Site, these Cookies may be correlated to you. These Cookies include, for example, Google Analytics or Pardot cookies.

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works

Targeting Cookies These Cookies collect information about your activities on these and other sites to provide you targeted advertising. We may also allow our third-party service providers to use Cookies on the Sites for the same purposes identified above, including collecting information about your online activities over time and across different websites. The third-party service providers that generate these Cookies, such as Adroll, Google, LinkedIn, and Facebook, have their own privacy policies, and may use their Cookies to target advertising to you on other websites, based on your visit to our Sites. 

These cookies are used to deliver adverts more relevant to you and your interests They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

Launchmetrics uses the advertising program Google Adwords and the Google Remarketing technology. Both are managed by the company Google Inc. (“Google”).

To measure conversions with Google Adwords a conversion tracking cookie is installed when users click on a Launchmetrics Ad shown by Google. The conversion tracking cookies expire after 30 days and are not used to identify users. Google uses different cookies for each client of Google Adwords and does not consolidate the cookie information with other data. When clicking on one of our ads and accessing one of our pages with the tracking code (and the cookie has not expired) the conversion is recorded. With the help of the conversion tracking cookie, Launchmetrics can get the total number of conversions and analyze the effectiveness of our ads. You can find more information about Adwords here: https://support.google.com/adwords/topic/3121763?hl=en&ref_topic=3119071

When you click on one of our ads, Google remarketing cookie is installed. This cookie helps us to show ads on other pages that belong to the Google content network. Remarketing cookies expire after 30 days and are not used to obtain personal information.  

For more information on remarketing, you can click here: http://www.google.com/ads/innovations/remarketing.html These Cookies are used by the various services of Google: _utma, _utmb, _utmc, _utmz, _ga. Read more here: https://www.google.com/intl/us/policies/privacy

Frequently Launchmetrics also uses other platforms to develop online advertising campaigns such as Facebook Ads, Linkedin or Adroll. You can see how these platforms are using your cookies and how to disable them here:

How are cookies used for advertising purposes?

Cookies and other ad technology such as beacons, pixels, and tags help us market more effectively to users that we believe may be interested in Launchmetrics products. They also help provide us with aggregated auditing, research, and reporting, and know when content has been shown to you.

Among our other uses of cookies, as you browse the Site, advertising cookies will be placed on your computer so that we can understand what you are interested in.

Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with the Site. The techniques our partners employ do not collect Personal Information such as your name, email address, postal address, or telephone number. You can visit THIS PAGE to opt out of AdRoll’s and their partners’ targeted advertising.

We may also include Web beacons in marketing e-mail messages or our newsletters in order to determine whether messages have been opened and links contained within clicked on.

How do I refuse or withdraw my consent to the use of cookies?

If you do not want Cookies to be dropped on your device, you can adjust the setting of your Internet browser to reject the setting of all or some Cookies and to alert you when a Cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help’ / ‘tool’ or ‘edit’ section or see www.allaboutcookies.org. Please note that if you use your browser settings to block all Cookies (including strictly necessary Cookies) you may not be able to access or use all or parts or functionalities of our Sites.

If you want to remove previously-stored Cookies, you can manually delete the Cookies at any time. However, this will not prevent the Sites from placing further Cookies on your device unless and until you adjust your Internet browser setting as described above.

Below are pages describing these settings in more detail for each browser.

If you use multiple browsers (e.g. Internet Explorer, Google Chrome, Firefox, etc) you must repeat this procedure with each one, and if you connect to the web from multiple devices (e.g. from work and at home), then you will need to set your preferences on each browser on each device.

We strongly recommend that you leave Cookies active, because they enable you to take advantage the most attractive features of the Site but this remains your personal choice.

For more information on the development of user-profiles and the use of targeting/advertising Cookies, please see www.youronlinechoices.eu if you are located in Europe or www.aboutads.info/choices if in the United States.

This Cookie Policy covers our use of cookies only and does not cover the use of cookies by third parties. We do not control when or how third parties place cookies on your computer. For example, third party websites to which a link points may set cookies on your computer.

How to contact us?

If you want to know more about Cookies, have any question or want to send us suggestions, please contact us at security@launchmetrics.com.

More Information

We invite you to read our Privacy Policy for full details of how we process your Personal Data.