Last updated on August 6, 2021.

Launchmetrics Cookie Policy

This policy (“Cookies Policy”) provides information about how and when Launchmetrics. implements cookies on the websites (“Websites” or “Website”).

When we refer to “Launchmetrics”, “we”, “us” or “our”, we mean Fashion GPS Inc. In accordance with the applicable legislation on data protection, Launchmetrics is the Controller (or Business under the California Consumer Protection Act -“CCPA”) of the Personal Data referred to in this Cookies Policy.

Any term indicated in capital letters shall have the meaning attributed to it within EU General Data Protection Regulation 2016/679 GDPR or in the CCPA or otherwise provided hereto. 

For any further information and/or clarifications, it is possible to contact the Controller at the following address:

For additional details about the collection and use of Personal Data on the Websites, please see our Privacy Policy which is an integral part of the present Cookies Policy.

Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow a website to “remember” your computer (or your device), but not specifically who is using it, and improve your user experience.

Depending on the sources, cookies can be “first party”, i.e. cookies that a visitor receives from the same website that he/she is visiting, or cookies that visitor receives from other websites or web-servers provided, so called “third party” cookies.

Moreover, cookies can be “session” or “persistent” cookies. A session cookie is a cookie that is automatically deleted when the user closes the browser, whereas a persistent cookie is a cookie that remains stored in the user’s terminal device until it reaches a predetermined expiration date.

Cookies can be also classified depending on the purposes that they fulfil. Please make reference to the following section to know more about it.

How is Launchmetrics using cookies?

The cookies we implemented on the Websites might collect Personal Data (IP address for example), but we do not combine the information collected through the cookies with other Personal Data that you might have provided us. As noted, however, we do use cookies to identify that your web browser has accessed aspects of the Website.

Our Websites use several types of cookies (either first party, third party, session and persistent cookies) for different purposes.

In particular, the type of cookie used on our Websites can fall under one of the categories below:

Type of CookiesFunction
Strictly necessary cookies:These cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Performance or Analytical:These cookies are used by us or third-party service providers to analyze how the Websites are used and how they are performing. For example, these cookies track what pages are most frequently visited, and from what locations or channels our visitors come from. If you subscribe to a newsletter or otherwise fill in a form on our Websites, these cookies may be correlated to you. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. These cookies include, for example, Google Analytics or Hubspot cookies.
Functional:These cookies are used to improve your experience using our Website. These cookies enable a website to remember information that changes the way the Website behaves or looks, like your preferred language or the region that you are in. This includes recording your acceptance of our cookie banner displayed the first time you visited the Website (or each time, depending on your choice). All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Website, some of the features of the Website might not be available.

These cookies collect information about your activities on these Websites and other sites to provide you targeted advertising and deliver adverts more relevant to you and your interests. We may also allow our third-party service providers to use cookies on the Websites for the same purposes identified above, including collecting information about your online activities over time and across different websites. The third-party service providers that generate these cookies, such as Adroll, Google, LinkedIn, and Facebook, have their own privacy policies, and may use their cookies to target advertising to you on other websites, based on your visit to our Websites.

Launchmetrics uses the advertising program Google Adwords and the Google Remarketing technology. Both are managed by the company Google Inc. (“Google”).

To measure conversions with Google Adwords a conversion tracking cookie is installed when users click on a Launchmetrics Ad shown by Google. The conversion tracking cookies expire after 30 days and are not used to identify users. Google uses different cookies for each client of Google Adwords and does not consolidate the cookie information with other data. When clicking on one of our ads and accessing one of our pages with the tracking code (and the cookie has not expired) the conversion is recorded. With the help of the conversion tracking cookie, Launchmetrics can get the total number of conversions and analyze the effectiveness of our ads. You can find more information about Adwords here:

When you click on one of our ads, Google remarketing cookie is installed. This cookie helps us to show ads on other pages that belong to the Google content network. Remarketing cookies expire after 30 days and are not used to obtain personal information.

For more information on remarketing, you can click here: These cookies are used by the various services of Google: _utma, _utmb, _utmc, _utmz, _ga. Read more here:

Frequently Launchmetrics also uses other platforms to develop online advertising campaigns such as Facebook Ads, Linkedin or Adroll. You can see how these platforms are using your cookies and how to disable them here:

How are cookies used for advertising purposes?

Cookies and other ad technology such as beacons, pixels, and tags help us market more effectively to users that we believe may be interested in Launchmetrics products. They also help provide us with aggregated auditing, research, and reporting, and know when content has been shown to you.

Among our other uses of cookies, as you browse the Website, advertising cookies will be placed on your computer so that we can understand what you are interested in.

Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with the Website. The techniques our partners employ do not collect Personal Data such as your name, email address, postal address, or telephone number. You can visit THIS PAGE to opt out of AdRoll’s and their partners’ targeted advertising.

We may also include web beacons in marketing e-mail messages or our newsletters in order to determine whether messages have been opened and links contained within clicked on.

If you do not want cookies to be dropped on your device, you can adjust the setting of your Internet browser to reject the setting of all or some Cookies and to alert you when a Cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help’ / ‘tool’ or ‘edit’ section or see Please note that if you use your browser settings to block all Cookies (including strictly necessary Cookies) you may not be able to access or use all or parts or functionalities of our Websites.

If you want to remove previously-stored Cookies, you can manually delete the Cookies at any time. However, this will not prevent the Website from placing further Cookies on your device unless and until you adjust your Internet browser setting as described above.

Below are pages describing these settings in more detail for each browser.

If you use multiple browsers (e.g. Internet Explorer, Google Chrome, Firefox, etc) you must repeat this procedure with each one, and if you connect to the web from multiple devices (e.g. from work and at home), then you will need to set your preferences on each browser on each device.
We strongly recommend that you leave Cookies active, because they enable you to take advantage the most attractive features of the Site but this remains your personal choice.

For more information on the development of user-profiles and the use of targeting/advertising Cookies, please see if you are located in Europe or if in the United States.
This Cookie Policy covers our use of cookies only and does not cover the use of cookies by third parties. We do not control when or how third parties place cookies on your computer. For example, third party websites to which a link points may set cookies on your computer.

How to contact us?

If you want to know more about Cookies, have any question or want to send us suggestions, please contact us at

More Information

We invite you to read our Privacy Policy for full details of how we process your Personal Data.