How Borbonese achieved PR success through an inspiring Christmas campaign with Influencers

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Identified MIV® growth and placements from collaborating Influencers for their launch

Saved 3 hours daily using Launchmetrics instead of manually searching for campaign press mentions

Gained greater visibility in overall brand performance, ensuring all media and campaign plans were measurable

With Christmas approaching, Borbonese wanted to drive product and brand awareness to launch their new Dunette Bag, but they didn't want to do so during the traditional December period. Instead, they wanted to catch consumers by surprise with an early Santa campaign to capture the press and consumers attention, working with some popular Influencers. 

In this case study, Antonio Zuddas, Head of Communications at Borbonese explains how Launchmetrics Discover was able to help them better analyze the collaborations with their Influencers, in terms of presence and performance, better control of their campaign mentions in terms of quality and quantity, and better visualize all editorial coverage overseas and across all social platforms for their Early Santa campaign. 

Using Launchmetrics, it's kind of like having the world at your fingertips, quick and holistic. It is a intuitive and comprehensive tool that helps and supports us on a daily basis.

Antonio Zuddas, Head of Communications at Borbonese

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