How CFDA Launched NYFW: Men’s Fashion Week

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50 shows & presentations were scheduled

7,000 attendees were seameless checked-in

Post event reports provided key metrics

The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association whose membership consists of nearly 500 of America’s foremost womenswear, menswear, jewelry and accessory designers.

In the summer of 2015, the CFDA launched the inaugural NYFW: Men’s Fashion Week and wanted to ensure that the first season was a success. They turned to Events by Launchmetrics to digitize the check-in process and access post-event metrics after the shows ended.

Utilizing Launchmetrics Events streamlined both our planning process as well as our guest
experience. Events is an integral part of NYFW: Men’s and is an industry standard. It helps put the spotlight on the show instead of the process.

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