CFDA

CFDA

How the CFDA utilized our Events platform for NYFW: Men's

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The Challenge

Figuring how to create an event that was world class from the ground up.

The Solution

  • A seamless credentials system to verify industry professionals.
  • An accessible system and app for fashion week guests.
  • Physical on-site and virtual support for the CFDA and the PR representatives.

“It alleviates a lot of stress. By including Launchmetrics during Men’s in conjunction with the Fashion Calendar, we were able to reach PR’s, designers, and guests, more easily. Now, we’re starting to talk to bridal designers and reference how positive our experience was”

MARK BECKHAM Business Director of Fashion Week at the CFDA

Results

Launchmetrics Events streamlined the planning process as well as the guest experience. Events is now an integral part of NYFW: Men’s and is an industry standard.

  • Events streamlined
  • Increased # of attendees
  • Accurate reporting

How the CFDA used Launchmetrics for NYFW:M's

  • Events

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