How Fenwick Took Sample Tracking to the Next Level

How Fenwick Took Sample Tracking to the Next Level

How Fenwick Took Sample Tracking to the Next Level.

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The Challenge

Fenwick faced both sample and data loss and needed a way to automate their samples process.

The Solution

  • AUTOMATED SYSTEM Launchmetrics provided a secure digital platform to manage sample sendouts, requests and returns.
  • CENTRALIZED LOCATION All sample information was tracked and stored in a single location to reduce manual errors and data loss.
  • GREATER COORDINATION Reduced time spent locating, sending and receiving samples helped increase editorial & buying opportunities.

“Launchmetrics helped me give my team what they need, to give the press what they request.”

Sinead Archetti, Head of Marketing & Communications for Fenwick Bond Street

 

Results

Fenwick streamlined their send-out and return process with a sample system that allowed them to manage multiple pieces at once and maximize press coverage.

  • Increased media opportunities by organizing sample requests more effectively
  • Reduced sample loss by being able to locate missing samples quickly
  • Greater efficiency by streamlining the send-out and returns process

Launchmetrics: the secret to Fenwick's success

  • Samples

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