How Fenwick Took Sample Tracking to the Next Level
How Fenwick Took Sample Tracking to the Next Level.Download Case Study
Fenwick faced both sample and data loss and needed a way to automate their samples process.
- AUTOMATED SYSTEM Launchmetrics provided a secure digital platform to manage sample sendouts, requests and returns.
- CENTRALIZED LOCATION All sample information was tracked and stored in a single location to reduce manual errors and data loss.
- GREATER COORDINATION Reduced time spent locating, sending and receiving samples helped increase editorial & buying opportunities.
“Launchmetrics helped me give my team what they need, to give the press what they request.”
Sinead Archetti, Head of Marketing & Communications for Fenwick Bond Street
Fenwick streamlined their send-out and return process with a sample system that allowed them to manage multiple pieces at once and maximize press coverage.
- Increased media opportunities by organizing sample requests more effectively
- Reduced sample loss by being able to locate missing samples quickly
- Greater efficiency by streamlining the send-out and returns process
Launchmetrics: the secret to Fenwick's success
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