How Harper's Measured Their Media Impact at Women of the Year 2016

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Consolidated coverage metrics across online & social media

Influencer and attendee impact ratios to compare performance

Regional breakdowns to understand where coverage was generated

Harper's Bazaar is one of the leading women's fashion magazines, published by Hearst and distributed globally. Every year, the magazine hosts the Women of the Year awards which celebrates the most influential and successful women to date.

The team engaged Launchmetrics to help calculate the event's ROI with post-event reports. Harper's Bazaar wanted to understand how much coverage was generated, whether the right people invited to the event and which regions produced the most interactions.

Harper’s Bazaar realized that there’s more to an event than the guest list and a great venue; they wanted to understand the ROI in order to measure the event’s success.

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