How Hearst Spain pivoted its event strategy, going digital due to the COVID-19 pandemic

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Increased their event confirmation rate by 30% due to its digital event strategy

Continued to drive exclusive content to guests with 7 high-performing digital experiences built and shared

Managed all touchpoints with guests from digital invitations, RSVPs to post-event details and metrics

Event experiences have always been an important part of Hearst Spain's strategy, but due to the COVID-19 pandemic, they had to reimagine their events and find innovative ways to connect with their audiences. Thus, they decided to pivot to a digital events strategy to optimize their efforts and resources, but also to stay engaged with their guests and continue to share their stories.

In this case study, Eva Calle, the PR & Communications Director at Hearst Spain explains how Events by Launchmetrics not only helped Hearst Spain manage its RSVPs to post-event metrics, but it allowed them to continue to be a content leader and source for its readers and followers through sharing digital premium quality entertainment during this pandemic period.

Launchmetrics allows us to focus our efforts on what matters: creating a unique experience for our customers and audiences.

Eva Calle, PR & Communications Director at Hearst Spain

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