How Proenza Schouler finds synergy through sample management and media monitoringDOWNLOAD THE STORY
Proenza Schouler & Launchmetrics
Founded in 2002 by Jack McCollough and Lazaro Hernanded, Proenza Schouler is a New York-based brand, recognised for offering a complete and contemporary wardrobe to the woman of today. The brand has played an important role in the American fashion world since it entered into the industry.
Proenza Schouler’s Challenge
Prior to Launchmetrics, Proenza Schouler had several issues with it’s sample management and PR monitoring processes. The team’s sample management was characterized by a lack of real-time sample location tracking, relying on the use of excel to organize the brand’s samples. Moreover, the brand didn’t have a centralised platform to monitor the performance of it’s marketing initiatives and faced difficulty in tracking PR and media placements. This lack of a digital unified system meant that the team was unable to evidence the ROI of each campaign, resulting in issues in the identification of top brand advocates.
Since implementing Launchmetrics’ Samples and Discover software solutions, Proenza Schouler was able to optimize both it’s samples and PR operations. With Launchmetrics Samples, the brand was able to store and track samples, reducing sample loss and increasing team efficiency. With Discover, the brand gained access to a unified cloud, and was able to track, measure and report across all it’s marketing channels. Since the implementation, Proenza Schouler has been able to see campaign-level data, allowing for quick and accurate identification of the brand’s most influential Voices. By utilizing this data, the brand has been able to optimize it’s budget and strategies, prioritising activations with the greatest return on investment.
- Proenza Schouler team made 3.9 deliveries per sample on average during SS22, thanks to Launchmetrics’ real-time tracking capability
- The team can now track and measure each sample send-out, quantifying the return on its sample investment
- The team now shares data and insights with senior stakeholders to guide future seasonal planning and strategic initiatives
“Launchmetrics is an invaluable tool that allows our small team to efficiently manage our sample database and track the results of our efforts. MIV® has been a core resource in evaluating our editorial placements against our logistics budget and has been instrumental to our seasonal planning and strategy initiatives.”TASA STRATIS
Global Communications Director at Proenza Schouler
Launchmetrics Solution Samples, Discover
Brand Proenza Schouler
Customer Since 2018
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