The PR team at SACHAJUAN leans on Discover to track and monitor media mentions across channels, especially for print and online
Launchmetrics’ Discover provides a global and holistic view of the team’s performance, thanks to its extensive regional coverage
MIV® serves as a KPI not only to measure PR and marketing success, but also to compare with sales performance
SACHAJUAN PR team uses Launchmetrics Discover to manage media monitoring, especially when it comes to print and online channels. The brand achieves global and holistic media monitoring, thanks to the platform's extensive regional coverage. MIV® is heavily leveraged by the brand and often used to hold its regional teams accountable by comparing to sales figures. Find out how SACHAJUAN is tracking media coverage and making effective data-driven decisions using Launchmetrics.
We lean on MIV not only to measure PR and marketing success, but also to compare with sales figures to hold our regional teams and distributors accountable for their growth and revenue targets. - Ellen Beckman, Global Brand Manager at SACHAJUAN