How Thom Browne built its holistic samples management strategy

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Increased editorial exposure opportunities with samples arriving at the right place and the right time

Minimized sample loss and created a sense of security around all sample information and details

Saved time by creating transparency and real-time visibility across all departments and teams

With new collection launches and an increased work from home culture, the PR team at Thom Browne identified that they needed a reliable way to track the location of their samples, stay aligned with different teams and reduce their sample losses. They wanted their team to be able to operate more efficiently, but also extend their PR opportunities with external outlets.

In this case study, Jonathon Zadrzynski, PR Manager at Thom Browne explains how the Samples App by Launchmetrics has helped the brand increase samples transparency internally and externally by managing all assets digitally. Also, he highlights how the Samples App has grown the exposure of each collection by fulfilling sample requests and increasing the overall awareness of their latest collections and the Thom Browne brand.

Launchmetrics is a Fashion Industry Standard. Their solutions are easy to use and very helpful.

Jonathon Zadrynski, PR Manager of Thom Browne

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