BeautyTop beauty brands use Launchmetrics to strengthen the impact of every launch

Get ahead with the industry's most comprehensive launch-to-market platform.








PR and Influencer Marketing software for the beauty industry

Reach millions of consumers through influencers

Did you know that 97% of the conversations about beauty products on YouTube come from beauty vloggers? This is just one statistic among many that highlight the sway of influencers when it comes to launching new products.

Launchmetrics software and data insights will help you find the right influencers for your brand ahead of your launch, allowing you to create better results and drive more sales.

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Solutions for the beauty industry

  • Connect with the right influencers

    Discover influencers who are driving the conversation among beauty fans and potential buyers in every market. Launchmetrics fuels your strategy with exceptional data about reach and audience. Discover more

  • Manage events and product presentations seamlessly

    Provide a seamless digital experience for your guests. Simplify RSVPs, allow faster check-in and immediately share branded content from our app. Discover more

  • Measure the impact of your gifting

    Manage your gifting strategy from point A to Z: build your list of recipients, print labels and be alerted when a journalist or influencer features your product (or not). Discover More

  • Maximize your digital assets

    Create lasting exposure with digital assets that remain relevant way after your campaign has launched. Make it easy for media and influencers to search, download and share your images and videos. Discover more

  • Increase the reach of your content

    Promote press releases via email, social media, or our community of 40,000+ editors and influencers. Our algorithm finds the best combination of content, timing and channel so your news travels further and faster.  Discover more

  • Track & measure consumer reaction

    Monitor the media coverage and social engagement of your brand and products. Optimize launches with a clear understanding of consumer sentiment. Discover more

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