What is a cookie?
Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow the site to “remember” your computer, but not specifically who is using it, and improve your user experience.
How is Launchmetrics using cookies?
Our website uses several type of cookies for different purposes. The type of Cookie used on our website can fall under one of the categories below:
- Session Cookies. Session Cookies are temporary and deleted from your machine when your web browser closes. We use Session Cookies to help us track internet usage as described above.
Analytics/Performance: These Cookies are used by us or third-party service providers to analyze how the Sites are used and how they are performing. For example, these Cookies track what pages are most frequently visited, and from what locations or channels our visitors come from. If you subscribe to a newsletter or otherwise fill in a form on our Site, these Cookies may be correlated to you. These Cookies include, for example, Google Analytics or Pardot cookies.
Some examples of the main ways we use these Cookies through different platforms:
|Third party||Google Analytics||Launchmetrics website uses Google Analytics. This is a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate use and performance of users through our Site and compile a report for us. Google Analytics Opt Out.||The Cookies retention period is decided by Google.|
|Third party||Google Optimize||Launchmetrics uses Google Optimize cookies, to test and analyse how audiences interact with Launchmetrics Site. We do this to make informed decisions about how to provide a better experience for visitors to Launchmetrics website. Google Optimize Opt Out.||The Cookies retention period is decided by Google.|
|Third party||Optimizely||Launchmetrics uses Optimizely cookies, to test and analyse how audiences interact with Launchmetrics Site. We do this to make informed decisions about how to provide a better experience for visitors to Launchmetrics Site. Optimizely Opt Out.||The Cookies retention period is decided by Optimizely.|
|Third party||Pardot||Launchmetrics uses Pardot as a service for the generation of landing pages and forms -to download content, subscriptions or demo requests. Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. These cookies allow Launchmetrics to remember a user when filling in a form on a recurring basis AND/OR when they visit different pages through our website.||The Cookies retention period is decided by Pardot.|
|Third party||Hotjar||Launchmetrics uses Hotjar cookies, to test and analyse how audiences interact with Launchmetrics Site. We do this to make informed decisions about how to provide a better experience for visitors to Launchmetrics Site and show them push up notifications depending on their journey through our Site. Hotjar Opt out.||The Cookies retention period is decided by Hotjar and is most of the time of 365 days.
Google Adwords and Google Remarketing
Launchmetrics uses the advertising program Google Adwords and the Google Remarketing technology. Both are managed by the company Google Inc. (“Google”).
To measure conversions with Google Adwords a conversion tracking cookie is installed when users click on a Launchmetrics Ad shown by Google. The conversion tracking cookies expire after 30 days and are not used to identify users. Google uses different cookies for each client of Google Adwords and does not consolidate the cookie information with other data. When clicking on one of our ads and accessing one of our pages with the tracking code (and the cookie has not expired) the conversion is recorded. With the help of the conversion tracking cookie, Launchmetrics can get the total number of conversions and analyze the effectiveness of our ads. You can find more information about Adwords here: https://support.google.com/adwords/topic/3121763?hl=en&ref_topic=3119071
When you click on one of our ads, Google remarketing cookie is installed. This cookie helps us to show ads on other pages that belong to the Google content network. Remarketing cookies expire after 30 days and are not used to obtain personal information.
For more information on remarketing, you can click here: http://www.google.com/ads/innovations/remarketing.html These Cookies are used by the various services of Google: _utma, _utmb, _utmc, _utmz, _ga. Read more here: https://www.google.es/intl/es/policies/privacy
Frequently Launchmetrics also uses other platforms to develop online advertising campaigns such as Facebook Ads, Linkedin or Adroll. You can see how these platforms are using your cookies and how to disable them here:
How are cookies used for advertising purposes?
Cookies and other ad technology such as beacons, pixels, and tags help us market more effectively to users that we believe may be interested in Launchmetrics products. They also help provide us with aggregated auditing, research, and reporting, and know when content has been shown to you.
Among our other uses of cookies, as you browse the Site, advertising cookies will be placed on your computer so that we can understand what you are interested in.
Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with the Site. The techniques our partners employ do not collect Personal Information such as your name, email address, postal address, or telephone number. You can visit THIS PAGE to opt out of AdRoll’s and their partners’ targeted advertising.
We may also include Web beacons in marketing e-mail messages or our newsletters in order to determine whether messages have been opened and links contained within clicked on.
If you do not want Cookies to be dropped on your device, you can adjust the setting of your Internet browser to reject the setting of all or some Cookies and to alert you when a Cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help’ / ‘tool’ or ‘edit’ section or see www.allaboutcookies.org. Please note that if you use your browser settings to block all Cookies (including strictly necessary Cookies) you may not be able to access or use all or parts or functionalities of our Sites.
If you want to remove previously-stored Cookies, you can manually delete the Cookies at any time. However, this will not prevent the Sites from placing further Cookies on your device unless and until you adjust your Internet browser setting as described above.
Below are pages describing these settings in more detail for each browser.
If you use multiple browsers (e.g. Internet Explorer, Google Chrome, Firefox, etc) you must repeat this procedure with each one, and if you connect to the web from multiple devices (e.g. from work and at home), then you will need to set your preferences on each browser on each device.
We strongly recommend that you leave Cookies active, because they enable you to take advantage the most attractive features of the Site but this remains your personal choice.
For more information on the development of user-profiles and the use of targeting/advertising Cookies, please see www.youronlinechoices.eu if you are located in Europe or www.aboutads.info/choices if in the United States.
How to contact us?
If you want to know more about Cookies, have any question or want to send us suggestions, please contact us at firstname.lastname@example.org.