Marketing Reset: The Voices Impacting Brand Performance during Covid19

A full data analysis of the impact of Covid19 on brands, comparing the shifts in marketing investments between the first trimesters of 2019 and 2020.

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Building Brand Equity is at the forefront of successful marketing strategies

Covid has changed the way that brands communicate with consumers, and more importantly, what consumers expect from brands. As audiences are increasingly making active choices to follow and invest in brands who are vocal about their values and produce relateable, honest content, companies now need to focus on building Brand Equity.

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Measurement is key in making actionable decisions in a constanly evolving landscape

Understanding how and why marketing flows fluctuate as a result of wider global and political movements is essential for companies who want to continue to build Brand Performance in the midst of uncertainty. Frequent and efficient measurement will be crucial for brands when actioning decisions that have wider implications in a changing landscape.

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Understand the industry transformation through a cross-Voice comparison

From the increase in the prevalence of All-Star Influencers and Celebrities, to the shift back towards more traditional Voices, through our data analysis we explore how changed consumer interests have impacted the performance of each individual Voice. A Voice-centric approach gives a general overview of all marketing initiatives and can give visibility on what is going on from a more industry-wide perspective.

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