Understanding the Digital Luxury Consumer

Key Insights from East to West

A thorough data analysis, in collaboration with PARKLU, on the voices generating impact in each region.

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Understand how brands are accessing digital luxury consumers.

There are over 3 billion active users on social media all around the world, representing over 42% of the world’s population; this has undoubtedly affected consumer behavior. The digital luxury consumer is ever evolving, and has even become younger in some cases (millennials and Gen Z are at the center of many campaigns in this sector). See examples of successful ways brands are speaking to these increasingly digital savvy individuals, and read the exclusive interview with President of JD International Fashion and Head of TOPLIFE, Xia Ding, to learn her insights on this topic.

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Find out which brands and voices are generating the most impact in each region.

The data analysis performed, in collaboration with China’s premier influencer marketing platform PARKLU, digs deep into the voices that generate the most digital impact for luxury brands (in both the fashion and jewelry/watches segments) across online, social and print. The voices breakdown (media, social, influencers, etc.) allows brands to understand which strategies work best when it comes to garnering media value around the globe.

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See the top ranking influencers for each region.

Which influencers are generating the most media value for luxury brands? Which tier of influencers do these brands work with? And, do the same tiers work for each region? Thanks to the data we’ve extracted, we were able to address these questions to help Western brands understand how to approach collaborations with Chinese influencers. In this report, you’ll also have access to an exclusive interview with Leaf Greener, in which she shares her expertise on bridging the East and West.

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