The State of Influencer Marketing 2019

A Special Focus on Fashion, Luxury & Cosmetics

All of the stats you need to know about the current landscape of this digital marketing practice in our 5th annual report.

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Find out which strategies are most effective according to professionals.

The power of influencer marketing has become undeniable over the last few years, and in order to understand the true value this digital marketing practice is bringing brands, we surveyed over 600 professionals as well as 200 influencers, all from the fashion, luxury and cosmetics industries. The professionals surveyed revealed which tiers of influence, content formats, channels, outreach programs, and compensation methods they find most effective, as well as their annual budgets and top challenges among other insights.

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Read the case studies to learn how brands are successfully collaborating with influencers.

FENDI and Cosnova are just two of many brands who have executed successful collaborations with influencers by identifying the right Voices, amplifying their reach and targeting their niche audiences. As well as these three case studies, you’ll also learn the data behind Chiara Ferragni’s wedding and the astounding media impact she garnered for Dior, Prada, Alberta Ferretti, and Lancôme.

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Learn which tiers of influence, channels and content formats are performing best for each industry.

The fashion, luxury, and cosmetics industries, although tightly intertwined, have their own particularities which we can see reflected in their influencer marketing strategies. We thought it essential to benchmark the industries and observe the different ways brands collaborate with influencers – from the tiers of influence and content formats to the channels, compensation methods and objectives - each sector varies due to the characteristics that define their audiences.

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