The State of Influencer Marketing 2020

A Focus on the Fashion, Luxury and Beauty Industries

Our 6th annual report which explores the current state of influencer marketing from the perspectives of brands, agencies and influencers.

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Find out which strategies, markets and channels are the most effective for brands and influencers.

The prevalence of influencer marketing continues to grow year on year, especially with Millennial and Gen Z audiences holding an increasingly larger Share of Wallet. However with this growth comes new demands, notably a larger focus on relatability, transparency and accountability in the influencer marketing space, which is impacting brand and campaign decisions. This year, we surveyed over 600 brands, agencies and influencers to collate their take on the current anatomy of influencer marketing. We will explore their favored strategies, channels, influencer types and tiers, and more in The State of Influencer Marketing 2020.

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Learn from the brands who are excelling in the influencer marketing space.

The State of Influencer Marketing 2020 features Brand Stories on some of the businesses that are reinventing the wheel when it comes to their influencer marketing strategies. We explore the beauty brands that are putting their customers and employees at the front of their influencer marketing campaigns, and the luxury fashion retailers that are using new channels and diversified KOLs to reach the Asian market.

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Learn from the brands who are excelling in the influencer marketing space.

It is essential for the influencer marketing industry to adapt, especially now and amongst a global crisis. We frame the state of influencer marketing by seeing how it can fit in to the bigger picture, to better understand how both brands and creators are responding to Covid-19, and why this will change the future of influencer marketing.

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