The Rise of Media Impact Value™
With the line between paid, owned and earned media becoming less and less defined and brands employing multi-channel marketing tactics to connect with consumers, it’s more important than ever to leverage a unified measurement methodology – such as Media Impact Value™.
MIV® allows you to assign a true monetary value to marketing strategies across print, online and social media in order to calculate ROI. It also allows you to benchmark the performance of your different marketing strategies and investments including PR, celebrity endorsements, influencer marketing, retail partner marketing, and owned media.
For more information on the differences between MIV, EMV and AVE please click here.
In the meantime, here is an overview of the differences between these metrics:
Media Impact Value™: Definition and Usage Rights
About Media Impact Value
Media Impact Value™ (MIV®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. At Launchmetrics, our methodology is built on more than 15 years of experience, working with and for Fashion, Luxury and Beauty (FLB) brands globally, including China. Finely tuned with AI Machine Learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.
MIV® is a registered trademark in the U.S. and in the European Union. The MIV® trademark is owned by Launchmetrics. Media Impact Value™ is currently being registered in the United States and is already registered in several countries in Europe.
Launchmetrics does not request a license for use of ‘MIV®’ or ‘Media Impact Value™’, however, it does require compliance with the following usage guidelines. Please use for any first reference of our trademarks in any written material: MIV®, and Media Impact ValueTM.