The Rise of Media Impact Value™
With the line between paid, owned and earned media becoming less and less defined and brands employing multi-channel marketing tactics to connect with consumers, it’s more important than ever to leverage a unified measurement methodology – such as Media Impact Value™.
MIV® allows you to assign a true monetary value to marketing strategies across print, online and social media in order to calculate ROI. It also allows you to benchmark the performance of your different marketing strategies and investments including PR, celebrity endorsements, influencer marketing, retail partner marketing, and owned media.
For more information on the differences between MIV, EMV and AVE please click here.
In the meantime, here is an overview of the differences between these metrics:
Media Impact Value™: Definition and Usage Rights
About Media Impact Value
Launchmetrics’ proprietary Machine Learning algorithm provides brands with a unified currency to measure the value of all marketing activities across Voices, Channels, and Markets by assigning a monetary amount to every post, interaction, and article. Finely tuned to specificities of Fashion, Luxury, and Beauty, the algorithm was trained on actual media rates and 5+ years of FLB specific campaign data. It analyzes more than 100 quantitative and qualitative attributes including audience engagement, industry relevance, source authority, and content quality, to create a highly accurate method of measurement. MIV® offers a unified way to calculate how brand equity is being created and which strategies create the most ROI.
MIV® is a registered trademark in the U.S. and in the European Union. The MIV® trademark is owned by Launchmetrics. Media Impact Value™ is currently being registered in the United States and is already registered in several countries in Europe.
Launchmetrics does not request a license for use of ‘MIV®’ or ‘Media Impact Value™’, however, it does require compliance with the following usage guidelines. Please use for any first reference of our trademarks in any written material: MIV®, and Media Impact ValueTM.