Solutions
- Launchmetrics’ Brand Performance Cloud
  Measure, optimize and connect with the industry’s first Brand Performance Cloud for fashion, luxury and beauty executives.
  - Launch
    Maximize the usage of your brand assets with speed and efficiency and share your brand activations with high reach and ROI.
    
    Sample & Product Placement
    
    Event Organization
    
    Digital Asset Management
    
    Contact & Email Management
    
    Enterprise Sample Management
  - Metrics
    Measure your performance and benchmark brand initiatives against industry standards.
    
    PR Monitoring
    
    Brand Performance Benchmark
    
    China KOL Analytics
  - Industries
    
    Fashion & Retail
    
    Beauty & Cosmetics
    
    Luxury
    
    PR Agencies
Customers
- Our Clients
  Over 1,000 brands & agencies worldwide use Launchmetrics technology and data insights.
  See all clients & partners
- Case Studies
  - Kate Spade
  - Fendi
  - L.O.V Cosmetics
  - Alexa Chung
  - Lacoste
  - See More
- WHAT’S NEW?
  Download the case
Content
- Content Hub
- Industry Resources
  - Launchmetrics Glossary
    Industry terms and definitions to stay updated.
  - Luxury Watches Ranking 2021
    A monthly performance analysis of top watch brands.
  - Digital Collections Guide
    The Complete Guide for Digitizing Your Product and Collection Launches.
- Featured content
  Download the guide
About Us
- Our Background
  In January 2016 Fashion GPS and Augure merged to become Launchmetrics, the ultimate Brand Performance Cloud for fashion, luxury and beauty.
  Learn more
- About us
- Work with us
  See all job offers
Our Network
- GPS Radar
  The private fashion community where brands, media and retailers connect to share content.
  See more
- Style Coalition
  The platform that helps influencers connect with top brands for campaigns & collaborations.
  See more
Request a Demo

UP

Launchmetrics Blog & Resources

Welcome to the Launchmetrics Content HUB

Access reports, webinars, podcasts, and more for your marketing and communication strategies in the fashion, luxury, and beauty sectors.

Just released

5 Questions With... Alberto Junco

The Launchmetrics 5 Questions With… interview series provides a way to connect leaders from the fashion, luxury, and beauty industries, and gives a platform for them…

Recent Content

With Vogue: How to Digitize Event Management without Losing the Luxury, Personal…

Top 10 China Marketing Highlights of 2021

5 Questions with... Sophia Chabbott

#TheStrategySide Podcast: How to Achieve a Successful Online Communication Strategy with Mango

Top Influencers driving the Luxury Fashion and Beauty Industry in 2021

Double Eleven 2021 Edition: MIV® Trends

Featured Resources Collection

Whitepaper

The New Beauty Rules

Read the whitepaper

Webinar

The step-by-step process for organizing impactful virtual events and digitizing your collections next season

WATCH THE RECORDING

Data Briefs

Covid’s Athleisure Boom

Read the Data Briefs

5 Questions With... Marc Karimzadeh

I used to spend half a day creating a report where now it takes 20 seconds! In addition to saving time, we can also easily analyze coverage results and sort mentions by channels, language and regions. I love being able to get a detailed coverage report in one click, that can be easily shared with internal and external stakeholders.

Maxime Hodonou
Press & Showroom Manager, Isabel Marant

#LaunchmetricsProTips: Locating and Tracking your Samples

More from Launchmetrics

Industry Reports & eBooks

Webinars & Live Events