Reports, guides, webinars and more to help you improve your marketing strategies and grow your brand's performance
A virtual event for marketing leaders redefining brand performance in the age of AI, this October 7
The Latest Content
Jewelry has become personal as consumers look to invest in everyday pieces to express themselves. Now, brands across the market are competing for a place in the everyday wardrobe. But the strategies driving their presence appear to be different. Among the brands analyzed, Influencers generate up to 66% of Media Impact Value® (MIV®), while mass […]
As part of our growing AI offering, we recently introduced Analyze Coverage to help users uncover the common themes and narratives within their coverage. Our latest update, Smart Tags, builds on this by enabling brands to track the qualitative themes that matter to them over time. Launchmetrics already offers both manual and automated tagging based […]
Fashion, Lifestyle and Beauty (FLB) brands have become increasingly sophisticated at measuring and reporting their own marketing activities. Yet marketing leaders still struggle to answer a wider question: how does their brand compare to its competitors and where do they sit in the wider industry? This is where industry benchmarking comes in. 43% of C-Suite […]
Product News
Fashion, Lifestyle and Beauty (FLB) brands generate hundreds of placements across channels and Voices everyday. While media monitoring helps brands track coverage and Media Impact Value® (MIV®) helps quantify its impact, understanding the conversations driving that visibility can still be challenging across large volumes of coverage. That’s why we created Analyze Coverage: a faster way […]
As part of our growing AI offering, we recently introduced Analyze Coverage to help users uncover the common themes and narratives within their coverage. Our latest update, Smart Tags, builds on this by enabling brands to track the qualitative themes that matter to them over time. Launchmetrics already offers both manual and automated tagging based […]
When PR and communications teams in Fashion, Lifestyle and Beauty (FLB) evaluate media monitoring and intelligence platforms, three names often appear early in the process: Cision vs Meltwater vs Launchmetrics. But for brands operating in FLB, an equally important question quickly follows: does the platform reflect how performance is measured in your industry? Measuring brand […]
Spotlight: Creating Successful Events
Running events across formats and teams is complex. Get the checklist that brings structure to every stage, from first invite to final report.
Brand events are up 54% globally since the pre-pandemic era and gaining serious momentum, with attendance rising 65%. Today’s world is defined by constant digital consumption, with people consuming 13 hours of media daily, across multiple screens simultaneously. While this might seem like more chances to reach consumers, it actually means more saturation and competition—and […]
How well do your events actually hold up under pressure? You’ve seen how most events play out. Influencers arriving in waves, front rows filling fast, guest lists still changing moments before doors open—and to guests, it all feels effortless. But you know what sits behind it all: multiple updates, last-minute seating changes, time running out, […]
Explore More of the Latest Content
At first glance, Earned Media Value (EMV) appears to be a useful metric for brands. It attempts to measure the impact of unpaid media exposure—an increasingly important activity in today’s world, where consumers are basing more of their purchasing decisions on word-of-mouth recommendations and endorsements from trusted sources. However, measuring EMV isn’t a clear-cut process. […]
Live Webinar What Your Coverage Actually Says About Your Brand Automatically tag every mention, so you can see which products, categories and campaigns are driving your results. Thursday, September 17th | 5PM CEST About the Webinar Reach is easy to count. Reputation isn’t. At HQ you know exactly what your brand stands for. Your coverage […]
Live events have roared back for Fashion, Lifestyle and Beauty (FLB) brands. Since 2019, brand events across the industry have grown 54% globally, and attendance has surged 65% over the same period. Between screen fatigue and the collapse of consumer attention, brands have recognized that genuine connection cannot be left to an algorithm. Physical experiences […]
As fashion brands race to set the season’s narrative, knowing what grabs attention and delivers real impact has never mattered more. With trends emerging and fading overnight, competition for attention across New York, London, Milan and Paris Fashion Weeks is fierce. Understanding how much of the conversation your brand commands, how it measures up to […]
Events are the blueprint behind major cultural moments like fashion week, Beautycon and Baselworld. Done well, event management turns a single moment into measurable brand impact, something advertising alone can’t achieve. It’s why brand events across the Fashion, Lifestyle and Beauty (FLB) industries have grown 54% since 2019, with attendance up 65% over the same […]
Every summer, London’s All England Club becomes one of the most watched stages in sport and fashion. Across two weeks, Wimbledon 2026 delivered its signature mix of tradition and spectacle: the all-white dress code, strawberries and cream, packed stands and a fashion conversation unfolding alongside the action on Centre Court. For marketing and PR professionals, […]
Jewelry and watch brands invest in key moments, but rarely measure what each one delivers. Here's how to do it through the lens of brand performance.
Competitive benchmarking answers one of the most important questions in Fashion, Lifestyle and Beauty (FLB): are we actually outperforming our competitors? Most brands still judge marketing and PR success by the sales figures presented in the boardroom. Only the problem is that sales can be a lagging indicator. Brand performance data on the other hand, […]
Our metrics solution has always made it intuitive for marketing, PR and communications teams to monitor, filter and measure their coverage. But reporting on that data correctly and making the insights land often require a structured view that can be shared across teams, reused over time and adapted for different stakeholders. That’s exactly what the […]
Manage brand activations, optimize ROI & measure your results with the all-in-one Brand Performance Cloud.
On-Demand Webinar TikTok vs. Instagram: Which Channel Performs Best for Every Beauty Category? About the Webinar TikTok vs Instagram: Where Beauty Categories Win on Social You’ve seen the headlines: TikTok is outperforming Instagram for beauty. But is that true for every product category? Not every beauty category generates the same media impact across social channels. […]
The first half of 2026 delivered some of the year’s biggest sporting moments. From Roland-Garros and the Monaco Grand Prix to the NBA Finals and the build-up to the FIFA World Cup, millions of fans around the globe tuned in to watch the action unfold. Only for Fashion, Lifestyle and Beauty (FLB) brands, these events […]
