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The beauty and cosmetics industry in China is one of the fastest-growing and most promising fields of business in China for the near future.… Read the article   >

How do you know if your brand’s PR budget is being spent on the right things? How can you effectively calculate the ROI of… Read the article   >

Recently, Kamala Harris caught our attention by generating a total MIV® of $19M for the three brands that she wore during the Presidential Inauguration… Read the article   >

The Launchmetrics 5 Questions With… interview series provides a way to connect industry leaders from the fashion, luxury, and beauty industries, and gives a… Read the article   >

Cross-brand collaborations are fast becoming an essential tactic for companies in China. They help brands connect with new audiences, increase brand awareness, and showcase… Read the article   >

Founded in 1946, the Cannes Film Festival highlights many highly acclaimed films from around the globe. From documentaries to animations, stars from a wide… Read the article   >