Since 2009, when she first started her blog The Blonde Salad, Chiara Ferragni has come a pretty long way. While turning her #theblondesaladneverstops hashtag into reality and making it her motto, one of the most famous fashion influencers in the world has achieved incredible goals and astonishing figures. We've partnered up with Stylight to wish her a happy birthday, doing what we do best: analyzing data from her career and turning it into a cool infographic!
Influencers is the word on everyone's lips and brands have discovered a great opportunity to generate buzz, awareness, but foremost increase sales! 74% of professionals said that Influencer Marketing was useful to generate business in our State of Influencer Marketing Report this year.
If Chiara Ferragni is the queen of social media, Instagram is her kingdom. It's the platform where she shares a large part of her life and achievements with her 9 million followers and thanks to our data we know her fans love to follow everything she does - with more than 800 million likes and almost 6 million comments on her 16.410 shared moments.
Our data highlights the type of content she shares that is best received. Chiara, like many Italian influencers, promotes two fundamental parts of her life: her family and love life.
#theferragnis hashtag, which embodies the adventures of the Ferragni family, has gained more than 8 million likes and her second most liked post ever was of the 3 Ferragni sisters spending some quality time together.
Chiara's love story with the famous Italian rapper Fedez, is a true social media fairytale. Ravioli (as the couple has named themselves) generated more than 9 million likes thanks to the hashtag #chiaralimoniamo. The couple's videos have gone viral with Chiara's surprise to Fedez at the LA airport reaching 1.6 million views.
At the bottom of our infographic, we've summarized the biggest achievements of the Italian fashion influencer, all of which she accomplished before turning the big 3-0.
The data underlines the success Chiara has obtained, spreading the 'fashion influencer' phenomenon worldwide. She is probably the best example of how influencers can professionalize their activities by creating engaging content and showcasing their lives to many different audiences through attractive storytelling.
We want to take advantage of this occasion by wishing Chiara our best, and to never stop - #neverever!