As the summer comes to an end I am delighted to share some exciting news. Launchmetrics has closed a $50 million investment from Bpifrance, Seventure, Cipio Partners and Famille C (Famille Courtin-Clarins). It has always been our mission to listen to the industry and support the way it works. Thanks to this new capital, we will be able to scale the business and further invest in the development of cutting-edge data technologies to provide the industry with tools & analytics to help transform the way it works today.
More than 1,000 brands rely on Launchmetrics to help them identify the most influential voices in the industry through our Influencer Relationship Management platform, engage those voices with Event, Sample & Image management and then measure the ROI of their campaigns and projects. As the industry continues to shift from the effects of influencer marketing and digital technology, our plan is to use the $50M investment to provide it with the right tools & data to be ready for these changes.
Some of my personal favorite upcoming projects include those our team of Data Scientists are developing using visual recognition algorithms to automatically tag brands, products and people from images created or shared by influencers. Technology like this will allow customers to analyze the media impact value created directly from this user generated content across the web and social media.
Building on this momentum, we will also use the additional financing to continue expanding our global reach, accelerate product growth and innovation, as well as additional sales & marketing resources. If you’re passionate about connecting the industry through technology, please come join us – we’re hiring!
To celebrate this news and acknowledge how much we’ve grown we are unveiling a complete refresh to Launchmetrics.com with a sleek, minimalist look to help you understand all of the changes happening as well as how our different modules are helping companies and influencers across the fashion, luxury and cosmetic industries. I invite you to take a look at our new website and discover these changes for yourself; we hope you find it as inspiring as we do!
This has been a great year at Launchmetrics and we can’t wait to get started on what’s next. Thank you to everyone who has supported us and helped us get this far — we couldn’t have done it without you.