At Launchmetrics, the marketing platform & data analytics company, we help customers build brand value and understand their competitive landscape. As experts within the fashion, luxury and beauty industries we are always keen to share our knowledge and insights.
We have collated a fashion and luxury reading list of key articles and reports for you to delve into so that you can take away a new perspective or outlook that will support the growth of your future business strategy and add value to your brand. We hope you enjoy!
Fashion Reading List: 10 Articles and Reports to Read and Share
In our latest Data On The Runway Report, we analyzed the data from the top four global fashion weeks; New York, London, Milan, and Paris – across the two major seasons. From this report, we examined how key industry shifts have impacted on the international fashion weeks and the brands presenting their collections during FW19 and SS20. In this article, we analyzed the overall Media Impact Value™ of the four seasons which increased by 68% since last year.
#Hashtag #Socialstrategy #ownmedia
With the fast growth of digital evolution, we all see how powerful and important it is for a brand’s presence to be just as strong online as it is offline. Fashion is being driven by various online channels and Owned Media, with the likes of influencers being a key force in sharing outfit inspiration daily via Instagram. So with that in mind, this article breaks down key strategic actions for a brand wanting to expand their reach online and optimize their hashtag strategy.
#Eventmarketing #Fashion #PR
According to a report published by Bizzabo in 2019, 63% of company leaders intend to increase their total event budget by an average of 22% in the next year. This isn’t surprising, considering how brands, both luxury and mass-market, are investing more in event marketing activities, which are proving valuable in creating an impact in the digital era.
#Luxury #Consumer #Insights
In this report, we take a deep dive into understanding how brands are accessing digital luxury consumers. Which brands are driving the most impact from east to west? And which influencers are driving the most Media Impact Value™ for luxury brands?
#Influencermarketing #Fashion #Luxury
The power of influencer marketing has become undeniable over the last few years. To understand the true value this digital marketing practice is bringing brands, we have published our annual report detailing which strategies are most effective according to professionals. Read the case studies to learn how brands are successfully collaborating with influencers.
In partnership with Internet Retailing, we looked into how technology is transforming the fashion industry today, and how innovation is pushing brands to implement new digital processes to serve new digitally-savvy consumers.
Key takeaways you will find in this report are:
- Insights from leading industry experts from Internet Retailing, Smythson and Hugo Boss to name a few.
- The current state and context of digital transformation in the industry, by the numbers.
- The impact of new roles in IT such as CTOs, CIOs, and Heads of Digital Transformation.
- An analytical look at digital transformation in the fashion industry as well as featured case studies on Debenhams and Kate Spade.
Copenhagen Fashion Week has been recognized as one of the key fashion weeks in Europe not only for its talented designers but also for pioneering sustainability within the industry. In this data brief, we explore the Media Impact Value™ algorithm (MIV®) generated from Copenhagen Fashion Week 2020. We also explore the Voice Split across the top influencer posts, media channels and the top brands garnering the highest MIV® across the fashion week schedule.
Tommy Hilfiger and Zendaya stormed the runway in New York for their FW19 collection last season, when they presented their most recent collection as a creative duo. In this Data Brief, we explored the buzz that was generated around this collaboration, looking at their voice split and Media Impact Value™.
#Fashionweek #Consumer #Data #Lyst
To help us in understanding the link between consumer searches and fashion week, Launchmetrics partnered with the fashion search engine, Lyst. We also explored which influencers and celebrities had the greatest impact on buyer trends. In this article, you will find a clear, correlation between fashion weeks’ and brands’ media impact, which paves the way to increase consumer interest.
#Sustainability #Fashion #ConsciousConsumerism
With a notable shift in fashion and beauty industries towards increased consciousness around sustainable practices due in part to consumer demands, we have compiled this report on the current state of sustainability. By relying on our Media Impact Value™ algorithm (MIV®), and using our Voice-centric approach, we’ve put together this in-depth analysis to better understand who is driving the conversation around sustainability, and what still needs to be done.
We hope you enjoyed our fashion reading list. If you would like to see recent insights on the state of the fashion industry, download our report below: