Launchmetrics

Events Organization

Launchmetrics Brings the Runway Experience to Google Users

Launchmetrics Content Team Edited

Fashion Month has arrived and we’ve partnered with Google to capture all the action directly from New York, London, Milan and Paris via GPS Radar on Google Search. Top brands such as Louis Vuitton, Gucci, Burberry, Marc Jacobs, and Calvin Klein are posting everything you need to know and see before, during and after their fashion week events.

By typing in “Fashion Week” or any related topic in Google Search such as “NYFW”, you’ll be able to see live photos hot off the runway. If you’re eager to access more fashion week coverage, you can just click on the image links to apply for access to Launchmetrics’ industry-only community, GPS Radar. Other key industry partners like BFA, The BFC and Camera della moda are also posting the latest front row images, behind the scenes content, after-party pictures and everything in between.

According to Google UK, Google now powers over a trillion searches per year and more than one-hundred billion searches per month! Now, with the help of Google, Launchmetrics will connect fashion’s favorite consumers to view the latest designs from top brands instantly. Currently, over 1,700 brands connect with more than 40,000 editors, buyers and influencers to utilize Launchmetrics’ tools to navigate a perpetually evolving digital community.

See some of the press coverage about the partnership below to learn more:

Drapers Online
Women’s Wear Daily

 

By Launchmetrics Content Team

The Launchmetrics content team is made up of content marketing experts with more than 10 years' experience working within the Fashion, Lifestyle and Beauty (FLB) industries. The team specializes in helping brand marketers, PR professionals and agencies improve their performance through expert-led reports, guides and articles, with a focus on marketing strategy and measurement, Media Impact Value® (MIV®), PR monitoring, sample and event management, and data-driven decision-making. Whether you're looking to improve your team's operational efficiency, understand the FLB landscape or improve your campaign's ROI, our team delivers the insights you need to inform your next steps.