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10 Influencers Of Communication: You Should Follow Their Blogs!

Marta Casarrubios

Their blogs are the best place to learn and know more about PR, social media and communications in general. If you work in this field, they should definitely be in your list of weekly must-read material. Some of them like Brian Solis, Kevin Dugan or Arik Hanson participated last month in our post “5 Predictions About Influence Marketing From 5 Marketing & Communications Practitioners“.

We‚Äôve put together a top 10 of communications bloggers for you. I know there are probably other interesting professionals you already follow. Tell us who they are and we’ll include them in our Twitter list of influential communications bloggers! ūüėČ

Let’s begin!

10 Influencers of communication 1
10 Influencers of communication 2

Brian Solis, principal analyst at Altimeter Group     

His blog is among the world‚Äôs leading business and marketing online resources. It’s an indispensable source in this field and its¬†posts are focused on practical questions, which is always appreciated ūüėȬ†Don’t miss¬†Altimeter‚Äôs report on ‚ÄėThe rise of Digital Influence‚Äô, if you want to know more about Influence Marketing!

10 Influencers of communication 3

Shel Holtz, Holtz Communication + Technology      

Shel is an influential author, blogger, speaker and communications consultant. He currently focuses on the application of new technologies to transform workplace communication and collaboration, besides this, he¬†is the author of several books (“Corporate conversations“, is the best one for us!) . In his blog he talks about the role of social media in public relations, crisis communication… Add it to your reading if you want to stay up-to-date be in this field!

10 Influencers of communication 4

Kevin Dugan, Strategic Public Relations      

Kevin Dugan defines himself as “a veteran marketer bringing creativity and strategy¬†to award-winning marketing communications, social media and public relations projects”. He is Director of Content at¬†Empower MediaMarketing¬†and blogs¬†on¬†Strategic Public Relations¬†and¬†The Bad Pitch Blog, where he writes regularly on marketing and communications.

10 Influencers of communication 5

John Cass, PR Communications      

John started the blog in 2003 and, thanks to it, he is now an outstanding expert on¬†marketing, PR and the web.¬†He writes about agile marketing, digital strategy, ecommerce, social media, and all things related to marketing and PR. His book¬†“Strategies and Tools for Corporate Blogging“, is about¬†how social media gives marketers a tremendous opportunity to listen and conduct a dialogue with customers.

10 Influencers of communication 6Dave Fleet, 

If you are in Public Relations or Social Media, you should be following Dave Fleet, Senior Vice President at¬†Edelman. He writes¬†about communications, public relations, marketing and social media, and the areas where those topics intersect. He has worked with clients such as Allstate, Travelocity, Rogers Communications, RBC and Molson Coors on multiple industry award-winning campaigns. Don’t miss the opportunity to read some of his free ebooks like “Corporate Social Media policies” or “Free communications planning ebook“.

10 Influencers of communication 7Heather Whaling, PR Tini      

She is founder/CEO of Geben Communication, a PR firm that helps emerging brands and forward-thinking, established companies excel in a social world.¬†Heather is named one of the top 30 PR experts to follow on Twitter. She co-moderates the popular #pr20chat, a weekly live Twitter chat exploring social media‚Äôs influence on public relations. So now you know, don’t miss any of her posts because you will learn a lot from the way she understands communication.

10 Influencers of communication 8Peter Himler, The Flack      

He is PR & digital media strategist at¬†Flatiron Comms, contributor to¬†Forbes, President of the¬†Publicity Club of New York…¬†And he still has time to update his blog regularly! He¬†straddles on it the worlds of traditional PR and digital communications. On his blog you’ll find analysis of very different communications phenomenon like the PR contrast between Beyonc√© and Barak Obama, or the Miley Cyrus rebellion

10 Influencers of communication 9Arik C. Hanson, Communication Conversations      

If you want to keep up with PR trends and public relations news, don’t miss any of his posts! He is head¬†of¬†ACH Communications,¬†a digital communications consultancy focused on fostering meaningful online interactions, driving digital relevance and building measurable growth through social channels.

He gave us some advice about Influence Marketing in a recent post on our blog: ¬†“In terms of interacting with influencers, I‚Äôd suggest brands think hard about what‚Äôs in it for the influencer before making ‚Äúthe ask.‚ÄĚ10 Influencers of communication 10

Frank Strong, Sword and the Script      

He is Comms Director at¬†LexisNexis¬†and his blog is¬†full of thoughtful posts about marketing, PR and social media.¬†Last month we asked him if content marketing is really linked to Influence Marketing and he made it clear that: “It‚Äôs one path to influence marketing, but not the only path. Writing a bunch of blog posts doesn‚Äôt necessarily lead to influence and there are a range of other dynamics”.10 Influencers of communication 11

Roxane Papagiannopoulos,¬†Analysing this… ¬† ¬† ¬†

She is president¬†at¬†RMP Media Analysis¬†and on her blog you’ll find¬†insights on business research and measurement as it relates to public relations & corporate communications.¬†In our post “5 predictions about Influence Marketing from 5 marketing & communication practitioners“, she talks about the importance of online Influencers for brands.

We’re aware we’ve probably not mentioned them all,we propose you send us your suggestions for ‘must-read’ bloggers, and we’ll include them on our list of Twitter “Influential COM bloggers“! ūüėČ

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