10 Influencers of Communication: You Should Follow their Blogs!

Launchmetrics Content Team

Their blogs are the best place to learn and know more about PR, social media and communications in general. If you work in this field, they should definitely be in your list of weekly must-read material. Some of them like Brian Solis, Kevin Dugan or Arik Hanson participated last month in our post "5 Predictions About Influence Marketing From 5 Marketing & Communications Practitioners".

We’ve put together a top 10 of communications bloggers for you. I know there are probably other interesting professionals you already follow. Tell us who they are and we'll include them in our Twitter list of influential communications bloggers! 😉

Let's begin!

10 Influencers of communication 1
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Brian Solis, principal analyst at Altimeter Group     

His blog is among the world’s leading business and marketing online resources. It's an indispensable source in this field and its posts are focused on practical questions, which is always appreciated 😉 Don't miss Altimeter’s report on ‘The rise of Digital Influence’, if you want to know more about Influence Marketing!

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Shel Holtz, Holtz Communication + Technology      

Shel is an influential author, blogger, speaker and communications consultant. He currently focuses on the application of new technologies to transform workplace communication and collaboration, besides this, he is the author of several books ("Corporate conversations", is the best one for us!) . In his blog he talks about the role of social media in public relations, crisis communication... Add it to your reading if you want to stay up-to-date be in this field!

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Kevin Dugan, Strategic Public Relations      

Kevin Dugan defines himself as "a veteran marketer bringing creativity and strategy to award-winning marketing communications, social media and public relations projects". He is Director of Content at Empower MediaMarketing and blogs on Strategic Public Relations and The Bad Pitch Blog, where he writes regularly on marketing and communications.

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John CassPR Communications      

John started the blog in 2003 and, thanks to it, he is now an outstanding expert on marketing, PR and the web. He writes about agile marketing, digital strategy, ecommerce, social media, and all things related to marketing and PR. His book "Strategies and Tools for Corporate Blogging", is about how social media gives marketers a tremendous opportunity to listen and conduct a dialogue with customers.

10 Influencers of communication 6Dave FleetDavefleet.com 

If you are in Public Relations or Social Media, you should be following Dave Fleet, Senior Vice President at Edelman. He writes about communications, public relations, marketing and social media, and the areas where those topics intersect. He has worked with clients such as Allstate, Travelocity, Rogers Communications, RBC and Molson Coors on multiple industry award-winning campaigns. Don't miss the opportunity to read some of his free ebooks like "Corporate Social Media policies" or "Free communications planning ebook".

10 Influencers of communication 7Heather WhalingPR Tini      

She is founder/CEO of Geben Communication, a PR firm that helps emerging brands and forward-thinking, established companies excel in a social world. Heather is named one of the top 30 PR experts to follow on Twitter. She co-moderates the popular #pr20chat, a weekly live Twitter chat exploring social media’s influence on public relations. So now you know, don't miss any of her posts because you will learn a lot from the way she understands communication.

10 Influencers of communication 8Peter HimlerThe Flack      

He is PR & digital media strategist at Flatiron Comms, contributor to Forbes, President of the Publicity Club of New York... And he still has time to update his blog regularly! He straddles on it the worlds of traditional PR and digital communications. On his blog you'll find analysis of very different communications phenomenon like the PR contrast between Beyoncé and Barak Obama, or the Miley Cyrus rebellion...

10 Influencers of communication 9Arik C. HansonCommunication Conversations      

If you want to keep up with PR trends and public relations news, don't miss any of his posts! He is head of ACH Communications, a digital communications consultancy focused on fostering meaningful online interactions, driving digital relevance and building measurable growth through social channels.

He gave us some advice about Influence Marketing in a recent post on our blog:  "In terms of interacting with influencers, I’d suggest brands think hard about what’s in it for the influencer before making “the ask.”10 Influencers of communication 10

Frank StrongSword and the Script      

He is Comms Director at LexisNexis and his blog is full of thoughtful posts about marketing, PR and social media. Last month we asked him if content marketing is really linked to Influence Marketing and he made it clear that: "It’s one path to influence marketing, but not the only path. Writing a bunch of blog posts doesn’t necessarily lead to influence and there are a range of other dynamics".10 Influencers of communication 11

Roxane PapagiannopoulosAnalysing this...      

She is president at RMP Media Analysis and on her blog you'll find insights on business research and measurement as it relates to public relations & corporate communications. In our post "5 predictions about Influence Marketing from 5 marketing & communication practitioners", she talks about the importance of online Influencers for brands.

We're aware we've probably not mentioned them all,we propose you send us your suggestions for 'must-read' bloggers, and we'll include them on our list of Twitter "Influential COM bloggers"! 😉

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