More and more companies are becoming aware of the vast importance that social media has within the scope of their overall Online Marketing strategy.
These brands are now developing and implementing well planned specific social network-based actions, going far beyond an occasional post on Facebook and/or Twitter. They are now exploring new platforms where images are gaining greater importance — even more so than written word (this is clearly the case behind the enormous growth seen on both Instagram and Pinterest).
Therefore, being innovative and knowing how to properly use social media is critical nowadays. In this ever-changing environment, you may have a strong community of 200,000 in Facebook one day, and seemingly overnight there is suddenly a major drop-off unless you are able to adapt to what people are expecting from you. Have you ever thought about placing your brand on Instagram rather than Twitter? In order to define and carry out a successful social media strategy, you have to be able to properly identify each and every one of these multiple aspects.
As you know, there are many people who claim to know lots about this subject, yet there are just a handful of real experts who provide hands-on information. We have been learning a lot from the professionals we’re working with (analysts, customers, influencers…) and tried to transmit this knowledge into Influencer Marketing content:
- The guide “Influencers strategy: how to attract and engage your key influencers”
- Influencer Marketing Status 2014 [Survey]
After all our research, we know that identifying influencers is extremely important for brands. So, are you ready to find out who the real social media movers and shakers are? If so, don’t miss this list of the Top 10 Social Media influencers and stay updated on all that is happening in this exciting field!
Mike Alton, Social Media Consultant and Blogging consultant for SMB
On his website, The Social Media Hat, he tells us that he enjoys writing and teaching small business owners on how to leverage the Internet to promote and grow their business. He is also on HootSuite Pro & Author “The Unofficial Book on HootSuite: The #1 Tool for Social Media Management.” His specialities include Content Marketing, SEO and, of course, social media.
Jay Baer, Convince and Convert
New York Times bestselling author, Jay Baer, makes frequent guest appearances for press events about Digital Marketing, Social Media and consumer technology trends. Recent appearances include USA Today, AdAge, MSNBC, Fast Company Magazine, NPR, CBC, Inc. Magazine, and our blog! We did this interview several months ago where he explained to us numerous insightful thoughts about content marketing, communication and influencers! You can visit his website if you want to know more about this awesome topic.
Peg Fitzpatrick, Art of Social Media
Peg is a writer, speaker and lover of social Media (she said she is a social media butterfly). She never stops; she works with Guy Kawasaky on social media marketing strategies and innovating within the industry. She is also the director of digital marketing for Kreussler Inc and has participated in a wide range of presentations. As a co-author of Art of Social Media, you can read her thoughts on her website.
He speaks at numerous conferences: Nonprofit Technology Conference, New Media Expo, Social Media 4 Nonprofits… Author of #Facebook Marketing for Dummies and regular contributor at the Huffington Post and Social Media Examiner.
Kami Huyse, Zoetica Media
She is a digital Marketing and Public Relations consultant, specialized in using social media to connect with stakeholders and customers to drive business results. She is also founder of Zoetica Media and Social Media Breakfast Houston #SMBHOU.
Nichole Kelly, Social Media Explorer
Nichole is the author of How to Measure Social Media. CEO of Social Media Explorer | SME Digital. She is a strategic thinker about anything that involves digital communication, check out her site.
Jeff Korhan, Built-In Social
Like he said “In addition to understanding how social media works, I understand how business works – especially small business.” Business marketing speaker, trainer, and coach who helps mainstream businesses adapt their traditional growth practices to a digital world. Author, syndicated publisher, and regular content contributor for leading business publications and websites. His own New Media and Small Business Marketing site recently ranked among the Top 100 Small Business blogs in the world by Technorati Media and Junta42. Author of Built-In Social and podcast host.
Lilach Bullock, Comms Axis
Co-Founder of Comms Axis with Dan Purvis. She is listed in Forbes as one of the top 20 women Social Media Power Influencers. She is one of the most dynamic personalities in the social media market. Three years after having a child, she launched her own business. Her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards. A business owner, social media consultant, Internet mentor and genuine digital guru, Lilach is often consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (Forbes, The Telegraph, Social Media Today, etc.).
Kim Garst, Social Selling Pro
Kim is a Best Selling Author, Keynote Speaker, CEO, part of Forbes Top 10 Social Media Influencers, and a Huffington Post Biz Contributor. Want to know more about Kim? Visit her website.
Michael A. Stelzner, Social Media Examiner
He founded the Social Media Examiner, is the host of Social Media Marketing podcast, and author of Launch & Writing White Papers. You can find him speaking at major events such as the Social Media Marketing World and the Social Media Success Summit. He is also busy hosting the Social Media Marketing podcast show.
We encourage you to send us your own ‘must follow’ bloggers and help us create a solid list on Twitter!