Karina Nigay

#KnowyourMIV® with Karina Nigay

Céline Sabbagh

Welcome to our series #KnowYourMIV. In this article we are looking into the popular fashion influencer Karina Nigay. Karina Nigay is a Russian influencer who started her career on YouTube and quickly gained notice after posting a dance video that gathered over a million views in a few days.

Ever since then Karina has gathered an audience of nearly 4M followers across her social media platforms which include Instagram, Youtube and TikTok by posting content focusing on fashion and luxury. On top of being a blogger and a fashion influencer, Karina is also a stylist who has studied fashion extensively. Her knowledge of the field benefits her greatly as a content creator and influencer as her acting as her own stylist contributes heavily to the popularity of her content. Karina has partnered with multiple fashion brands including appearing in a shoot for La Perla and her expert knowledge of fashion and trends is always visible through her content. This is why in this article, we are analysing the impact Karina Nigay generated during Fashion Week by using our proprietary data algorithm called Media Impact Value™ (MIV®).

#KnowYourMIV: Karina Nigay

Karina Nigay is a recognizable face at any noted fashion event and this Fall Karina has participated in several high profile events including Milan Fashion Week, which she posted actively on her social media accounts. As a result, during Fashion Week Karina generated a total MIV® of $709K with 31 posts that were split between Instagram and TikTok.

A majority of Karina’s total MIV® came from Instagram where she has 2.3M followers. She generated a total of $698K in MIV® with 28 posts on Instagram. The rest of her MIV® came from TikTok where Karina generated $3.9K in MIV® with 3 posts.

Karina’s top Instagram post is a reel she posted from the Milan Fashion Week 2022 after Ermanno Scervino’s fashion show. The reel shows her leaving the event in a full black leather suit and a makeup look done by makeup artist Regina Khanova. The post generated a total MIV® of $43.7K.

Among several other posts from Milan Fashion Week, Karina posted a TikTok and announced in the caption of the post that the main it-items of next season will definitely be from Diesel. In the post she is wearing a deconstructed jean look from Diesel and this post gathered a total MIV® of $3.9K.


Главные it-items весны будут точно от @diesel The main it-items of the next season will definitely be from Diesel. Just get ready! #milanfashionweek #cameradellamoda #streetstyle #mfw #mfw2022 #milanofashionweek #ss22

♬ оригинальный звук - Karina Nigay

We hope you enjoyed this installment of #KnowYourMIV where we analysed the data behind the influencer Karina Nigay.

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