Launchmetrics Is ONE: What Happened This Past Year

5 minute read

Launchmetrics Content Team

A year has already gone by since Fashion GPS and Augure combined to form what is now known as Launchmetrics. Since then, Launchmetrics has been recognised by major fashion publications such as WWD, FashionistaBritish Vogue and Harper's Bazaar. Let's take a look back at what has happened in this time and how Launchmetrics has evolved (and continues to do so).

  • November 2015: #influenceinaction

Launchmetrics is born! Around 200 employees came together to form the new company, with Augure founder Michael Jais as CEO and the Fashion GPS founder Eddie Mullon as President. Launchmetrics was now operating from New York (HQ), Paris, London, Madrid, Girona, and soon after Tokyo. The company gained a lot of publicity surrounding the merger, as the new 'company to watch' was publicly announced.

  • January 2016: Powering Fashion Weeks

Launchmetrics was from the very beginning determined to power the fashion industry from within, which has been evident in its partnerships with top fashion weeks globally and major brands showing in New York, London, Paris, and Milan.


Checking in using Events software at NYFW

  • June 2016: Leading Industry Knowledge

Holding its ground as thought leaders for the industry, Launchmetrics representatives have been speaking on topics such as entrepreneurship, digital assets, influencer marketing, and fashion communities at conferences such as WGSN, Decoded Fashion Milan, AMEC, among others.


Alison Levy speaking at the AMEC International Summit in London

  • August 2016: Samples Goes Mobile

Launchmetrics' original sample management software Samples is constantly developing. The mobile launch of Samples meant meeting clients' needs of a multi-touchpoint platform.

  • November 2016: Influence One

On the 22nd of November, Launchmetrics Spain hosted its first Influence One conference since the merger. The event was held in Madrid's Ateneo where panels and keynote speakers discussed topics such as the Spanish fashion industry, 'See Now Buy Now' and relationships to influencers.

influence one madrid

Influence One 2016 in Madrid

What's to come:

Launchmetrics has plenty of things in store for the upcoming year, including new product launches and developments. To follow these updates, subscribe to our newsletter.

You can also follow us on Snapchat @launchmetrics for behind-the-scenes sneak peaks.


Let's talk about it Share with us your experience and opinion on the subjects by filling the form below.