Each year on the first Monday of May, the Met Museum hosts one of the fashion industry's largest affairs that attracts some of the most influential celebrities. Known as the Met Ball or Met Gala, the evening is hosted to fundraise and celebrate the Costume Institute. This year, to celebrate the newest exhibition - Heavenly Bodies: Fashion and the Catholic Imagination, boldfaced guests took the dress code to heart and transformed themselves into priests, saints, and Cardinals for the evening with the help of their designers and beauty artists.
To analyze the real impact, our data experts monitored the extravaganza on online and social media from May 6th through 8th. Through our audience-driven Media Impact Value™ (MIV®) algorithm, our team is excited to release our exclusive Met Gala 2018 report tomorrow, which analyzes the top performers from last Monday. To give you a glimpse of what is to come, we highlight below the beauty artists that helped some of the attendees get in character for the heavenly evening.
As the Global Make-Up Artist for Fenty Beauty, it's no surprise that Priscilla was the artist behind #PopeRihanna for the Met Ball 2018. While Rihanna's Maison Margiela look definitely blessed our Instagram feeds, her whole beauty look was created by her Fenty Beauty line. With just 91 posts mentioning the artist, Priscilla Ono saw a total of $377.5K in MIV.
When Mario and Kim started working together, the makeup artist became one of the world's top beauty artists and the duo changed the makeup landscape forever with their signature sculptured look. For the beauty mogul's 90's supermodel inspired look, Mario made sure she looked absolutely glamorous throughout the night with the help of the KKW Beauty line. With over 600 mentions, the artist generated an MIV value of $761K between the three days.
3. Pat McGrath
During this year's Met Ball, the legendary makeup artist partnered together with the Metropolitan Museum of Art to create an exclusive line of cosmetics, making her eponymous beauty brand the first-ever sold at The Met. Apart from the launch, the artist also personally created the beauty look for supermodel Kate Moss' comeback to the US after nearly a decade. With 130 posts, the beauty artist saw a total MIV of $156K.
4. Sheika Daley
Beauty maven, Sheika Daley, was the creator of not just one, but two, iconic looks for this year's Met Ball including the devil-inspired Nicki Minaj and Zendaya's depiction of Joan of Arc. Being a long-time fan of Pat McGrath, Sheika used the legendary artist's collection to create Zendaya's powerful warrior look. With just 50 posts, the artist generated $123K in total MIV.
Part of the Bardi Gang, makeup artist Erika La'Pearl is the key MUA for the no-filter rapper. To make sure that the soon-to-be mom made a statement on her first-ever Met Gala red carpet, the artist created a bold beauty look to accompany her Sunday Best gown. With just 91 posts, the artist saw a total MIV of $181K.
6. Hung Vanngo
Another celeb-favorite beauty artist, Hung Vanngo works with the Wall Group and has a clientele list that houses some of the industry's top models, musicians, and actors. For the Met Ball this year, Hung Vanngo held the magic wand behind Rose Bryn, Gisele Bündchen, and Selena Gomez's beauty looks. With over 432 posts, the artist generated a total MIV of $393K.
While it's time to bid farewell to the Met Ball 2018, we can't help but feel inspired by the dramatic red carpet this first Monday of May. Stay tuned tomorrow for the exciting release of our exclusive Met Gala 2018 report which analyzes the top fashion designers, jewelry brands, and top performing celebrities!