In today’s race to reach millennial and Gen Z consumers, brands are tasked with leveraging influencers to connect with these digital savvy customers. And with that, they face the challenge of navigating the uncharted world of Influencer Marketing.
As an industry partner for over a decade, and the premier marketing platform and data solutions provider for Fashion, Luxury and Cosmetics brands worldwide, we’ve taken our own experience to build a 360-degree solution for our clients. Today, Forrester, one of the world’s most influential research and advisory firms, listed us a leader in Influencer Marketing Solutions and cited our tool as being “best fit for fashion and beauty brands.”
The Forrester report notes that “in [the fashion, luxury and cosmetics] vertical, marketers won’t find a better or more complete solution” than Launchmetrics. We’re honored and excited to share this achievement with you, as well as a copy of this insightful report.
Inside the Forrester New Wave™ report you will have the opportunity to read through a deep analysis by their analysts regarding the top solutions on the market to better understand their offering and product strategy. They assessed characteristics such as:
- The depth and breadth of their influencer network in terms of volume, demographics, expertise, audience quality and profile data available.
- Contracting and workflow features that help manage influencer relationships and automate the engagement process.
- Analytics capabilities including performance tracking, media impact and brand health metrics.
Download your copy of the full report here.
Nearly 80% of Fashion, Luxury and Cosmetics brands are investing in influencer marketing campaigns according to our State of Influencer Marketing 2018 report. We wanted to share some best practices we’ve learned along the way so we hosted a live webinar to answer some of the top questions we get asked. We highlighting strategies for creating successful influencer collaborations.
How to narrow down a lengthy list of influencers: filtering through criteria such as content type, areas of expertise, audience demographics, engagement rates and brand affinity.
How much creative direction you should give influencers: walking that fine line to ensure content aligns with your brand aesthetic while staying authentic to an influencer’s social feed.
The best ways to integrate products into content: creating authentic integrations to avoid a backlash and being publicly ridiculed.