Infographic | Nordic Women Powering Fashion 2018

Launchmetrics Content Team

Women are the primary consumers of fashion, yet we mainly see men when we look at the leaders of fashion companies.

On International Women’s Day we published our Women Powering Fashion 2018 report which shines light on the successful women leading the fashion industry. Nordic fashion and lifestyle has always been a big inspiration throughout this industry, which is why we've decided to create a separate infographic dedicated solely to inspirational Nordic women leaders.

Nordic Women in Fashion

It’s likely that almost everyone has owned something from the Swedish mega brand H&M at some point in their life. But, who is actually behind the successful imperium? Helena Helmersson has been with the brand for more than 20 years. The power woman worked her way up and is now their Global Head of Production. Another power woman from the Nordic fashion industry is Malene Birger, who founded her eponymous fashion label in 2003. By Malene Birger has gained enormous international popularity over the years, playing on the casual-luxe Danish aesthetic.

In the infographic, we make use of our audience-driven Media Impact Value™ (MIV®) algorithm, which defines the value of publications and the articles or posts they create – from print and social to online media. Below you will see the main publications that these women have been mentioned in, and the MIV those mentions generated. These are the online media that talked the most about our Nordic power women.

nordic women

To see what these visionary women are most interested in and the communities they tap into, our data team crunched the numbers and mapped out the topics below. Fashion and lifestyle are a couple of the most popular subjects that are very present in their lives, but topics such as #Nature and #Travel are also very important to them. Check out what other topics are these Nordic female leaders are passionate about!

nordic women

To find out who else made it into the top 20, download our free infographic here.


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