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After its cancellation last year due to the Covid-19 pandemic, the Cannes Film Festival and its cohort of celebrities and Influencers were back on… Read the article   >

When mentioning Key Opinion Leader (KOL) marketing, the first thing that many brands and agencies would think of is KOL promotion of their products.… Read the article   >

It’s a common practice in the Influencer marketing industry to send products to Influencers and Key Opinion Leader (KOL) in the hopes of free… Read the article   >

TikTok is one of the fastest-growing digital platforms, with more than 100 million monthly users in the US alone. The short-form video app is… Read the article   >

Every year Pride Month is celebrated across the globe during June, with communities, organizations, and brands celebrating and empowering the LGBTQIA+ community, as well… Read the article   >

It’s time for another #KnowYourMIV article! In this blog we’ll have a look at RED’s, aka Xiaohongshu, top beauty Influencers, or Key Opinion Leaders… Read the article   >

Digital adoption has been accelerated during the pandemic, with many brands finally prioritizing going online and understanding the importance of embracing digital innovations. Therefore, in… Read the article   >

It’s hard to deny that Weibo and WeChat Key Opinion Leader (KOL) marketing is red hot when it comes to Chinese Social Media apps,… Read the article   >

Welcome back to another installment of #KnowYourMIV! This time we’re focusing on the Chinese Social Media platform WeChat. We’ll be listing some of the… Read the article   >