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Overall, Kamala Harris generated a total MIV® of $19M for the three brands she wore across the Presidential Inauguration. Read the article   >

The bare-bones definition for fashion technology is quite simple: fashion technology refers to the technology used to sell a fashion product, to create a… Read the article   >

In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short… Read the article   >

Welcome back to another installment of #BBMoment, where we explore the top trends in the beauty industry today. In this article, we take a… Read the article   >

As we enter 2021, it is clear that the ramifications of COVID will have a sustained impact on businesses in the fashion, luxury, and… Read the article   >

As we close off 2020 and start to prepare for the new year, it is hard not to ignore the unexpected changes that have… Read the article   >

Welcome back to our five-part blog series, where we delve into the Voices that are influencing the customer journey. In this next installment, we… Read the article   >

In our recently launched report on the athleisure industry, we found that celebrities were some of the highest value-earners for brands in 2020, with… Read the article   >

Welcome to the latest installment of #KnowYourMIV! This month, we analyze our first TikTok campaign to understand the impact of specific influencers on a… Read the article   >