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With a population of approximately 318 million people, Adweek reports that an estimated 67% of Americans are active on social media to some capacity.… Read the article   >

The carefully orchestrated runway production at Fashion Week, while both beautiful and exciting, is just one aspect of the launch-to-market process. From conceptualizing the… Read the article   >

We are proud to present the second edition of our research on the State of Influencer Engagement. This year, we have surveyed over 600… Read the article   >

Since the earliest days of the industrial revolution, companies of all kinds have looked to technology for improving efficiency in the workplace. In the early… Read the article   >

Nowadays, no one argues against the need for brands to connect with their audiences on a variety of different platforms. And one way that’s… Read the article   >

Much has been said about influencers and brands over the last few months, mainly about how brands are leveraging the opportunities provided by these… Read the article   >

In each company, the role of public relations and communications executives varies. However, there is one consistent underlying goal: to communicate a positive message… Read the article   >

On January 20th, President Barack Obama gave his annual State of the Union Address—a speech primarily focused on his “greatest hits” to try to… Read the article   >

Brands were determined to fight against breast cancer this past October, coming up with innovative communication campaigns to show their support the cause. For… Read the article   >