Think horse races, extravagant hats, ladies and gents dressed to the nines, and glasses of champagne clinking – what other event would come to mind other than The Royal Ascot 2018? Known as the UK’s most fashionable event, it not only attracts the finest racehorses and jockeys but also brings together royalty and high society. The motto is “see and be seen”, and while the event leaves enough space for gossip and hot stories, it serves as a great marketing opportunity for brands.
The Royal Ascot 2018: A Fashion & Luxury Influencer Marketing Haven
This year, all eyes were on HRH the Duchess of Sussex Meghan Markle, appearing at her first Royal Ascot in a white Givenchy dress, which is the second time she chose a French luxury label after her wedding dress. This might be the reason why Givenchy was the brand that was most talked about during the sports event, exceeding an MIV® of $3 million. When it comes to the social media stars of the Royal Ascot 2018, we have to look a bit further off Britain’s coast. Responsible for the top Instagram post that generated an MIV of $ 189,060 is Indonesian businesswoman Maia Estianty who attended the event in partnership with Swiss watch brand Longines. Other top influencers of the Royal Ascot were American singer Ciara, the Instagram-famous Crown Prince of Dubai (known as Fazza) and Taiwanese actor Eddie Yuyan Peng.
To find out more about all the data behind the Royal Ascot 2018 take a look at our infographic below. From top fashion brands to most prominent online media sources, we’ve crunched the numbers and outlined the highlights of the English sports event.
Missed out on our 2017 Royal Ascot analysis? Find the full infographic here.