Being a fashion blogger can be a serious, money-making business. Everything must be spot-on and impeccably branded, from taking the perfect photo to generating the next top fashion trend.
Fortunately, fashion and technology have meshed together in many user-friendly, deeply-integrated ways, making life simpler and easier for fashion bloggers.
Here are the Top Ten Digital Tools that every fashion blogger should know about.
A fashion blogger needs a compelling story to become a true star (get it?). Stellar is more than just a visual storytelling app. Steller allows you to upload videos, photos, and add text to create a storybook experience, all on your mobile device. Fashion bloggers can easily create a lookbook to showcase their fashionably attended events and daily life.
Okay, we all know Instagram. Instagram Stories is relatively new and you can check out How Brands Are Using Instagram Stories to learn why you must utilize it right now as a fashion blogger.
Fashion blogs are increasingly becoming part of the mainstream fashion press. For fashion bloggers to stay on top of the game, they need to know trends before they happen. Feedly is a great way to keep up with all the fashion blogs and news.
Email lists can be easily neglected but they are among the most crucial marketing digital tool for fashion bloggers. Mailchimp is great because it is free for up to 2,000 subscribers. However, its biggest advantage is the send time optimization feature which essentially calculates the best time to send your emails based on your click-through results. Interacting with your audience is vital to developing long term success, and Mailchimp makes it just a bit easier.
With so many social media platforms and channels out there, you’ll quickly realize the need for a consolidated system to manage them all. Luckily, the makers of Hootsuite have thought of this and more. Hootsuite provides a multitude of features, including dashboard views of multichannel engagement, sentiment meters, demographic breakdown, geographic breakdown, historical tracking, and more. Hootsuite allows you to slice and dice your social media data, and helps to manage your content as well. Lastly, Hootsuite integrates with a number of other apps and tools to make life a little easier.
If you want to make your selfie look fun, you use Instagram or Snapchat. If you want to take superb mobile photos and apply professional filters and effects, you go to VSCO Cam. VSCO Cam provides trademark filters and editing tools that the professionals use, but right in your phone. Minimal fuss and high quality photography.
PicMonkey is user-friendly software for photo editing. It exists in both desktop and mobile, and provides a suite of tools to help you “one-click” your photos into greatness. PicMonkey’s core features are photo editing, headshot touch-ups, collage-like layouts, graphic layout and design.
Talk about simplifying automation. IFTTT, which stands for “If This Then That”, and brings pop-programming to social media and mobile. You can have an social media post go live IF a hashtag reaches a certain mention count, or all photos downloaded to your DropBox IF they meet certain criteria. IFTTT is modular and infinitely flexible, integrating with apps and services like social media platforms to smart home appliances.
This Google Chrome plugin might sound a bit stalkerish but hear this out. Rapportive integrates with Gmail and lets you search for anyone who has an account with LinkedIn. This becomes a very useful resource for reaching out to other people who are in the same industry. Like any other industry, fashion blogging is all about building relationships so you can build your own business.
FashionGPS Radar is a must-have tool for every fashion blogger – it lets you be a true insider. The invitation-only network allows you to manage your guest invitations if you were to hold one of your super chic events. You also have access on worldwide coverage of top fashion shows. Wait, there’s more. You can get exclusive access to runway looks right after the shows, request samples and download the latest fashion trends. It really is a full package.