Every year, for two weeks, Venice becomes the world capital for the cinema industry thanks to the Venice Film Festival, and this year it celebrates its 75th edition. It’s an international kermesse which has awarded unforgettable movies and actors throughout the years, and is also a great opportunity for fashion, luxury and cosmetic brands to boost visibility on the extremely coveted red carpet.
Here at Launchmetrics our team of Data Scientists monitored one of the most important moments of the Venice Film Festival, the Opening Ceremony. This year it was dedicated to the preview of “First Man”, the movie directed by Damien Chazelle starring Ryan Gosling, and to the Golden Lion for the Lifetime Achievement to Vanessa Redgrave. We tracked data from the 28th to the 30th of August to discover which brands leveraged this opportunity, gaining the biggest digital buzz on web and social media, who were the most talked about influencers, and various other interesting insights.
Did Giorgio Armani, who worked on a special digital project for its beauty line with the Portuguese top model Sara Sampaio, maximize its visibility? Or did Gucci, which Ryan Gosling wore for his movie premiere, rule with its extraordinary ability to tap the full potential of social platforms?
Explore the infographic below to discover the audience-driven Media Impact Value that celebs, influencers and brands generated throughout the first days of the 75th Venice Film Festival.
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