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75th Venice Film Festival | The Digital Impact Behind the First Days

Luca Ferone

Every year, for two weeks, Venice becomes the world capital for the cinema industry thanks to the Venice Film Festival, and this year it celebrates its 75th edition. It’s an international kermesse which has awarded unforgettable movies and actors throughout the years, and is also a great opportunity for fashion, luxury and cosmetic brands to boost visibility on the extremely coveted red carpet.

Here at Launchmetrics our team of Data Scientists monitored one of the most important moments of the Venice Film Festival, the Opening Ceremony.  This year it was dedicated to the preview of “First Man”, the movie directed by Damien Chazelle starring Ryan Gosling, and to the Golden Lion for the Lifetime Achievement to Vanessa Redgrave. We tracked data from the 28th to the 30th of August to discover which brands leveraged this opportunity, gaining the biggest digital buzz on web and social media, who were the most talked about influencers, and various other interesting insights.

Did Giorgio Armani, who worked on a special digital project for its beauty line with the Portuguese top model Sara Sampaio, maximize its visibility? Or did Gucci, which Ryan Gosling wore for his movie premiere, rule with its extraordinary ability to tap the full potential of social platforms?

Explore the infographic below to discover the audience-driven Media Impact Value that celebs, influencers and brands generated throughout the first days of the 75th Venice Film Festival.

venice film festival

Want to learn more about how our data services can help you understand the ROI and digital impact of your PR and communications activities? Want to know if you’re dressing the right influencers? Head to our campaign and event reports page, and request a demo! A Launchmetrics team member will be happy to tell you more on how our digital tools can suit your every need.

Luca Ferone

Luca, our Italian fashion PR guru, has been a media addict ever since he can remember. At Launchmetrics he manages the field marketing activities for the Italian market. In his spare time you'll find him engrossed in movies, tv series or a good book and occasionally at an amazing exhibition.

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